From his childhood amidst the steel mills of South Yorkshire to Olympic glory & beyond Seb Coes story is one of extraordinary achievement. One of the greatest middle-distance runners of all time Seb earned four Olympic medals during a world-record breaking career. THE WINNING MIND is Sebs account of the challenges hard graft set-backs & victories that he experienced during his career retold with the passion & commitment that ultimately made him such an inspirational sporting champion. As an athlete politican business speaker & key figure in the delivery of the 2012 Olympic Games Seb Coe has striven to achieve success in every challenge he has faced. This is the story of one mans quest for excellence & the power of the winning mind.