A great introduction for retail students this book offers a user-friendly reference guide to all aspects of visual merchandising & covers both window dressing & in-store areas. Using examples from a range of shops from fashion emporia to small outlets the book offers practical advice on the subject supported by hints & tips from established visual merchandisers. It reveals the secrets of their toolkit & information on the use of mannequins the latest technology & how to construct & source props & explains the psychology behind shopping & buyer behaviour. Presented through colour photographs diagrams of floor layouts & store case studies & including invaluable information such as a glossary of terms used in the industry Visual Merchandising is an essential handbook for anyone working in & learning about this exciting area. This new edition contains Approx. 6 000 words of new/replacement text with four new case studies & updated images.