The second edition of Understanding Strategic Management continues to build upon the strengths of the first edition with its excellent writing style ability to convey complex information in a clear manner the use of analysis relevant up-to-date case material & coverage of different perspectives in strategic management. With an emphasis on providing students with the essential tools of analysis the second edition also links material in the textbook far more closely with the Online Resource Centre (ORC). This also hosts additional quantitative material which is signposted throughout the textbook. This edition
Includes:: coverage of strategy relating to the public sector complete with public sector examples. Online Resource Centre: The Online Resource Centre (ORC) accompanying the text provides all the teaching & learning materials needed to support each chapter removing the need for lecturers to look for additional seminar & test materials & giving students the resources they need to check & build upon their understanding. Seminar activities can be based around the additional online case studies with suggested answers & students can test themselves using online multiple choice questions with feedback & internet exercises which build on the analysis in each chapter. The new edition has a far greater integration between the textbook & the online material with a new Tools & Techniques feature which links to more quantitative material hosted on the ORC & a brand new Key Work feature which provides more in-depth information online. These new features add depth & detail to the content without adding to the books page extent. For students: Tools & Techniques; links from the text to more quantitative material to enable students to delve deeper into this field Key Work; offers additional detail to enable a deeper understanding & broader knowledge of interesting aspects of Strategic Management Multiple choice questions Abstracts of journal articles Resource box; offers a comprehensive list of resources websites & material you will find useful for further study in Strategic Management Internet exercises Flashcard glossary. For lecturers: Power Point lecture slides Diagrams & tables Test bank Answers to some discussion questions Further case material; including 3 brand new short cases & 2 new long cases specifically written to support the text & supported by questions for students.