The first edition of The Twitter Book published in 2009 has been popular with reviewers & readers alike for demystifying Twitter with honest straightforward explanations advice on effective third-party tools & loads of useful examples. In the two & a half years since that publication Twitter has grown substantially & changed quite a bit. Now in the second edition of the book co-authors Tim OReilly & Sarah Milstein guide you through important new features like: Twitter lists the subtleties of the retweet button local trends location-aware tweets & advertising on Twitter. They also keep you up to speed with changes--not only in refreshed functions like Twitter search & account profiles but also in evolving community use & jargon covering the latest standards in retweets hashtags & other user conventions. & of course they include the latest third-party tools that make Twitter a rich resource for businesses nonprofits researchers & more. With fully updated examples The Twitter Book Second Edition is an indispensable reference that will make your use of Twitter more interesting & profitable than youd imagined.