In this fascinating book Seth Godin argues that now for the first time everyone has an opportunity to start a movement
- to bring together a tribe of like-minded people & do amazing things. There are tribes everywhere all of them hungry for connection meaning & change. & yet too many people ignore the opportunity to lead because they are sheepwalking" their way through their lives & work too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who dont want to be sheep & instead have a desire to do fresh & exciting work. If you have a passion for what you want to do & the drive to make it happen there is a tribe of fellow employees or customers or investors or readers just waiting for you to connect them with each other & lead them where they want to go."