Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay a leading expert on marketing as both a coach & a practitioner this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational in a week structure of the book provides seven straightforward chapters explaining the key points & at the end there are optional questions to ensure you have taken it all in. There are also cartoons & diagrams throughout to help make this book a more enjoyable & effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan ...

The ability to make the most of your time is crucial to anyone who wants to advance their career. Written by Declan Treacy a leading expert on time management whose advice has helped hundreds of thousands of people this book quickly teaches you the insider secrets you need to know to in order to manage your time successfully. The highly motivational in a week structure of the book provides seven straightforward chapters explaining the key points & at the end there are optional questions to ensure you have taken it all in. There are also cartoons & diagrams throughout to help make this book a more enjoyable & effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! ...

Is this the right book for me? A course to take you from beginner to confident teacher Are you looking for a complete course in teaching English as a foreign language which takes you effortlessly from beginner to confident teacher? Whether you are starting from scratch or are just out of practice Teach English as a Foreign Language will guarantee success! Now fully updated to make your language teaching experience fun & interactive. You can still rely on the benefits of a top language teacher & our years of teaching experience but now with added features within the course & online. Teach English as a Foreign Language
Includes:: Chapter 1: Being a student Chapter 2: Being a teacher Chapter 3: Classroom management & manner Chapter 4: Teaching grammar via a situational presentation Chapter 5: Teaching grammar via a text or recording Chapter 6: Teaching grammar via 'test teach test' Chapter 7: Teaching vocabulary Chapter 8: Checking understanding of meaning Chapter 9: Pronunciation Chapter 10: Practice activities Chapter 11: Receptive skills 1
- Reading Chapter 12: Receptive skills 2
- Listening Chapter 13: Productive skills 1
- Speaking Chapter 14: Productive skills 2
- Writing Chapter 15: Spoken & written mistakes Chapter 16: Correction Chapter 17: Lesson planning 1
- aims Chapter 18: Lesson planning 2
- writing a lesson plan Chapter 19: Lesson planning 3
- anticipating problems Chapter 20: Lesson planning 4
- what would you do if...? Chapter 21: Using course books & other materials Chapter 22: Testing students Chapter 23: Teaching one-to-one Chapter 24: DVDs & other resources Chapter 25: Professional awareness & development Chapter 26: Career prospects & job hunting Chapter 27: A guide to levels Chapter 28: Language glossary Chapter 29: A glossary of terms Chapter 30: Some useful addresses Learn effortlessly with a new easy-to-read page design & interactive

Features: Not got much time? One five & ten-minute introductions to key principles to get you started. Author insights Lots of instant help with common problems & quick tips for success based on the author's many years of experience. Test yourself Tests in the book & online to keep track of your progress. Extend your knowledge Extra online articles to give you a richer understanding of the subject. Five things to remember Quick refreshers to help you remember the key facts. Try this Innovative exercises illustrate what you've learnt & how to use it.










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Do you want to be able to persuade influence or empathise with people in any situation? Do you want to be able to click with people instantly? Do you want people to trust you? This new Teach Yourself Workbook doesn't just tell you what emotional intelligence is. It accompanies you every step of the way with diagnostic tools goal-setting charts practical exercises & many more features ideal for people who want a more active style of learning. The book starts by helping you identify the behaviours associated with emotional intelligence & whether you are currently doing them. It then helps you set specific goals to improve on; as you progress through the book you will be able to keep checking your progress against these goals. Specially created exercises using the tools of NLP hypnotherapy & cognitive psychology will help you to boost your emotional intelligence so that you can reach your potential in any situation. ...

Train your brain to be quicker fitter & brighter than it's ever been! This book gives you everything you need to get a mental edge featuring hundreds of puzzles quizzes & problem-solving games. It also gives you some great advice on how to maximise your mental agility through diet exercise & the right lifestyle choices as well as showing you how to put your new more powerful brain to the test at work home & play. NOT GOT MUCH TIME? One five & ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems & quick tips for success based on the authors' many years of experience. TEST YOURSELF Tests in the book & online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to train your brain. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt & how to use it. ...

Is this the right book for me? A comprehensive look at psychology in almost every area of day-to-day living Understand Applied Psychology shows how basic psychological processes are relevant to everyday situations & contexts. From education to occupational psychology this book provides a comprehensive look at psychology in almost every area of day-to-day living. It covers 18 different areas of applied psychology explaining how psychologists work in the community as a whole & how psychology is applied to working life & broader aspects of living. The book also

Includes:: well-developed but unknown areas such as space psychology & eco-psychology showing the scope of applied psychology & giving ideas for other areas where it could usefully contribute to our everyday lives. Understand Psychology
Includes:: Chapter 1: Applying psychology Chapter 2: Applied cognitive psychology Chapter 3: Applied social psychology Chapter 4: Applied bio-psychology Chapter 5: Applied development psychology Chapter 6: Clinical psychology Chapter 7: Counselling psychology Chapter 8: Health psychology Chapter 9: Forensic psychology Chapter 10: Educational psychology Chapter 11: Applied psychology of teaching & learning Chapter 12: Occupational psychology Chapter 13: Organizational psychology Chapter 14: Engineering & design psychology Chapter 15: Space psychology Chapter 16: Sport psychology Chapter 17: Consumer psychology Chapter 18: Environmental psychology Chapter 19: Political psychology Chapter 20: Applied psychology as a profession Learn effortlessly with a new easy-to-read page design & interactive

Features: Not got much time? One five & ten-minute introductions to key principles to get you started. Author insights Lots of instant help with common problems & quick tips for success based on the authors many years of experience. Test yourself Tests in the book & online to keep track of your progress. Extend your knowledge Extra online articles to give you a richer understanding of the subject. Five things to remember Quick refreshers to help you remember the key facts. Try this Innovative exercises illustrate what youve learnt & how to use it.




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Is this book for me? This is a comprehensive introduction to calculus that will help you to progress to an advanced level. It offers a carefully graded series of lessons that introduce the basic concepts of differentiation & integration & helps you to achieve understanding through clearly worked examples diagrams & exercises. The ideal handbook for those studying pure & applied mathematics engineering & allied sciences. How will it help me learn? NOT GOT MUCH TIME? One five & ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems & quick tips for success based on the authors many years of experience. TEST YOURSELF Tests in the book & online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of calculus. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what youve learnt & how to use it. ...

This book is a complete guide to child development from birth to 16 years. Assuming no prior knowledge of the subject it will take you through all the perspectives on the subject covering physical cognitive moral & behavioural aspects of a child's development. It covers key figures such as Piaget Freud & Bowlby as well as looking at the work of more contemporary theorists. With case studies to give you practical understanding & illustrations to back up key points this book is the only guide you will ever need. ...

Is this the right book for me? Understand Counselling will give you a clear understanding of the main counselling theories & help you develop vital counselling skills. It will introduce you to the three main branches of counselling
- psychodynamic therapy person-centred therapy & cognitive behavioural therapy
- & familiarize you with the key features of each one. Whether you are interested in training as a counsellor are considering counselling yourself or simply want to become a better communicator this book will give you confidence & understanding. Understand Counselling
Includes:: Part one: The fundamentals Chapter 1: The counselling role Chapter 2: The counsellors role Chapter 3: Skills used in counselling Chapter 4: The benefits of acquiring counselling skills Chapter 5: Enjoying the exploration Part two
- A deeper understanding
- training to a professional level Chapter 6: Course Components Chapter 7: The three major approaches Chapter 8: Demystifying the jargon Chapter 9: Dealing with anger Chapter 10: Underlying issues Chapter 11: Cultural Issues Chapter 12: Working Online Learn effortlessly with a new easy-to-read page design & interactive

Features: Not got much time? One five & ten-minute introductions to key principles to get you started. Author insights Lots of instant help with common problems & quick tips for success based on the authors many years of experience. Test yourself Tests in the book & online to keep track of your progress. Extend your knowledge Extra online articles at www.teachyourself.com to give you a richer understanding of counselling. Five things to remember Quick refreshers to help you remember the key facts. Try this Innovative exercises illustrate what youve learnt & how to use it.






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Understand Electronics will enable you to grasp the fundamental concepts of electronics as well as the more complex principles. Offering support & clarity throughout this book covers everything from voltage dividers & resisors to logic gates & Boolean algebra. You will gain a solid understanding & feel confident in demonstrating your knowledge. NOT GOT MUCH TIME? One five & ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems & quick tips for success based on the authors many years of experience. TEST YOURSELF Tests in the book & online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of electronics. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what youve learnt & how to use it. ...