Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay a leading expert on marketing as both a coach & a practitioner this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational in a week structure of the book provides seven straightforward chapters explaining the key points & at the end there are optional questions to ensure you have taken it all in. There are also cartoons & diagrams throughout to help make this book a more enjoyable & effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan