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Strategic Management Of Technological Innovation

Strategic Management of Technological Innovation 3/e" by Melissa Schilling is the first comprehensive and rigorous yet accessible text for the Technology and Innovation Management course. Unlike other books Schillings approach synthesizes the major research in the field providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process and as such is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. As a brief affordable paperback it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the
Harvard Business School Case Database."
  • Availability: In Stock
  • Supplier: WHSmith
  • SKU: 9780071289573
Availability: In Stock
£33.43

Product Description

Strategic Management of Technological Innovation 3/e" by Melissa Schilling is the first comprehensive & rigorous yet accessible text for the Technology & Innovation Management course. Unlike other books Schillings approach synthesizes the major research in the field providing students with the knowledge needed to enhance case discussion & analysis. The subject is approached as a strategic process & as such is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. As a brief affordable paperback it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database."

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