Strategic Learning

Product Description

How to use Strategic Learning to rapidly respond to change & gain a sustainable advantage over your competitors Whats even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy this new book by Willie Pietersen demonstrates the power of the Strategic Learning process a four-step dynamic cycle guaranteed to create & sustain winning performance. Adopted by a wide range of corporations & not-for-profit organizations the Strategic Learning process builds on eight years of practicing adapting & honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers & competitors craft a Winning Proposition focus on a vital few key priorities create buy-in throughout the organization & achieve success -- again & again. * Teaches organizations to make smarter decisions that help them win customers & earn superior profits* Explains how to instill a culture of openness learning & courage that can face & respond to the constantly changing business environment * Is a tool that can benefit leaders at all levels in organizations both large & small global & domestic for-profit & not-for-profit* Author Willie Pietersen a former president of Tropicana & Seagram USA is a professor of management at Columbia Business School & the author of Reinventing Strategy from Wiley Strategic Learning shows you how your business or nonprofit organization can develop better more effective strategies for long-term competitive advantage.