Why are some people & organisations more inventive pioneering & successful than others? & why are they able to repeat their success again & again? In business it doesnt matter what you do it matters why you do it. Start with Why" analyses leaders like Martin Luther King Jr & Steve Jobs & discovers that they all think in the same way
- they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it & then to ask the more important question
- Why? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead & inspire & how anyone can learn how to do it."