The Internet didnt kill TV! It has become its best friend. Americans are watching more television than ever before & were engaging online at the same time were tuning in. Social media has created a new & powerful backchannel" fueling the renaissance of live broadcasts. Mobile & tablet devices allow us to watch & experience television whenever & wherever we want. & "connected TVs" blend web & television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape & helps brands navigate its many emerging & exciting marketing & advertising opportunities. Social TV topics include:* Leveraging the "second screen" to drive synched & deeper brand engagement* Using social ratings analytics tools to find & target lean-forward audiences* Aligning brand messaging to content as it travels time-shifted across devices* Determining the best strategy to approach marketing via connected TVs* Employing addressable TV advertising to maximize content relevancy* Testing & learning from the most cutting-edge emerging TV innovations The rise of one technology doesnt always mean the end of another. Discover how this convergence has created new marketing opportunities for your br&." ...

With chapters contributed by the foremost social work scholars this edited text highlights key social policy issues from both a domestic & international perspective. Its opening chapters introduce social welfare policy & its history laying a framework for the more specialized chapters that follow. In-depth & cutting edge this book is aligned with social work accreditation standards (EPAS). ...

Social Work: An introduction to contemporary practice has quickly established itself as a leading & uniquely comprehensive introduction to the field. Essential knowledge & skills are examined with authority & depth & key debates approached in an accessible informative & engaging way. Underpinned by research & advice to make close illustrative links with practice it stimulates interest & actively engages the reader. Richly supported throughout with examples & real-life case scenarios the text encourages the reader to adopt a critical & reflective approach. Furthermore believing that social work exists to help people through complex & painful transitions in life the authors set the relationship at the heart of social work practice. This text is essential reading for social work students on undergraduate & postgraduate training programmes newly qualified social workers & practitioners in a variety of settings ...

Social Work: Themes Issues & Critical Debates one of the most respected & widely used textbooks in social work has now been completely revised & updated. With its accessible & clearly structured framework the book offers expert discussion of the core topics in social work by top writers teachers & practitioners in the field. It provides an essential grounding in the debates that shape the profession as well as a clear insight into the issues at the heart of practice. What makes this highly regarded & bestselling book stand out from other texts?
- Its range authority & theoretical integrity
- Its clear & effective structure which reflects major shifts in teaching & makes it easy to use across modules
- The importance it lays on practice-based learning & on developing core practice skills such as communication assessment & intervention
- Its value as a springboard to further reading (including extensive guidance on further print & electronic sources)
- Its compact size
- perfect for readers who are travelling between campus & practice settings. This is one of three interrelated books edited by the internationally renowned & widely published team Robert Adams Lena Dominelli & Malcolm Payne. The companion books are Critical Practice in Social Work (second edition) & Practising Social Work in a Complex World. Each book can be used alone or in combination with the other two as a uniquely flexible & comprehensive programme of study.





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Law & ethics are two vital aspects of social work
- all social workers need to practise according to the law & their codes of ethics
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This new edition provides a thorough grounding in the key issues in mental health. It highlights the key issues in this complex & sensitive area of practice & helps students to understand the latest policy & practice issues. The book looks at various aspects of Mental Health Law including the Mental Capacity Act 2005 & the recent amendments to the 1983 Mental Health Act. The author is careful to apply these laws to everyday practice in an accessible & user-friendly way. This new edition

Includes:: updates to key policy areas such as Putting People First (2007) & No Voice (2007).

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Multi-agency working is a dominant characteristic of emerging policy & practice across the range of social care settings. While this challenging activity places considerable demands at both practice & policy levels when done well service users agree it offers enhanced service provision. When delivered ineffectively it can be frustrating & disempowering. This stimulating introductory text explores the challenges & opportunities for social-work education & practice within the context of multi-agency working. It: brings together leading experts from across a range of disciplines including criminology mental health child protection drugs & alcohol & education to give the reader insights into different social care settings;

Includes:: perspectives of those using services as well as describing the relevant legal & policy context & offering an overview of key research findings; & contains trigger questions & a recommended resources section within each chapter. With an emphasis on identifying learning that can inform future practice this text will be an essential text for both qualifying & post qualifying social workers who will go on to practice in diverse & assorted settings.

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An understanding of social policy is vital for engaging practically with social work values dealing with political & ethical questions about responsibility rights our understanding of the good society. This textbook provides a comprehensive introduction to social policy tailored to the needs of a social work audience. Jonathan Dickens analyses current policies & policy themes relevant to social work & locates them in the context of fundamental social policy principles & debates. He discusses the nature of social policy & its relationship to social work & covers essential themes such as: service user participation & involvement the balance between individual; societal & state responsibility for peoples wellbeing; the proper roles of the state; the private sector; voluntary organisations & the family; the relationships between needs rights & choices; the purposes & challenges of professional social work; & the meanings of inclusion & personalisation. Each chapter ends with activities for reflection & analysis & suggestions for further reading. Social Work & Social Policy" is invaluable for students undertaking social work qualifying courses all of whom are required to demonstrate an understanding of the social policy contexts of practice." ...

Neil Thompson is an authority on social work both as an author & trainer & has a massive student following reflected in sales of all his books. Social Work has around 8000 new students a year in the UK & was in the top 10 most popular degree subjects in the UK in 2006. With no A level available & a high proportion of mature non-traditional students accepted on courses social work students are often anxious to get a head start on their degrees
- this book fits that purpose. This is a practical user-friendly text addressing the anxieties & challenges faced by social work students at the start of their course. Offering wide-ranging yet accessible coverage of the core topics along with important advice on study skills this Companion is the essential survival guide for social work students. What does training to become a social worker involve? How can students best build their skills & academic portfolio to succeed in one of the most challenging & varied professional roles? This text is designed to support all social work students both in coping with the challenges of academic study & in rising to the pressures of practice learning. Designed to be as practical & user-friendly as possible the text offers: wide-ranging yet accessible coverage of the core areas of theory & practice studied on a typical social work degree; a wealth of advice & information regarding key concepts & theories alongside the principle of good practice; specific guidance about study skills & extensive signposting to other texts & further sources of information; & an overview of the range of possible career directions students might take & advice on applying for jobs. Packed full of case studies & helpful advice this text provides readers with a sound foundation for study & future practice. The Social Work Companion" is the survival guide for students on qualifying courses in social work."
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Social workers working with children & families are required to make complex & difficult decisions on a daily basis which often result in court proceedings. Social Work Decision-Making: A Guide For Childcare Lawyers is a comprehensive guide for childcare lawyers & other professionals seeking to understand the policies & procedures involved in such social work practice. This new edition has been thoroughly updated to take account of all recent developments including the: Reissued Public Law Outline Revised ' Working Together to Safeguard Children' (March 2010) New case law in respect of section 5 social work records & local authority duties Guidance relating to the Integrated Children's System (ICS) New guidance for secure accommodation provision ...