The Internet didnt kill TV! It has become its best friend. Americans are watching more television than ever before & were engaging online at the same time were tuning in. Social media has created a new & powerful backchannel" fueling the renaissance of live broadcasts. Mobile & tablet devices allow us to watch & experience television whenever & wherever we want. & "connected TVs" blend web & television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape & helps brands navigate its many emerging & exciting marketing & advertising opportunities. Social TV topics include:* Leveraging the "second screen" to drive synched & deeper brand engagement* Using social ratings analytics tools to find & target lean-forward audiences* Aligning brand messaging to content as it travels time-shifted across devices* Determining the best strategy to approach marketing via connected TVs* Employing addressable TV advertising to maximize content relevancy* Testing & learning from the most cutting-edge emerging TV innovations The rise of one technology doesnt always mean the end of another. Discover how this convergence has created new marketing opportunities for your br&."