The best graphic design does more than capture attention & make the audience linger. It prolongs the encounter compelling the reader not only to notice but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind stay in the mind. Beryl Mc Alhone & David Stuart begin by explaining what wit is & how it works. They make the case for wit in graphic design seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity missing links substitution & double-takes
- to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports & the dry territory of technical literature. Designers can refer to examples for every category of graphics from direct mail to information graphics & for a variety of sectors from leisure & the arts to manufacturing & the law. For the finale witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods as they check out word lists look at things sideways or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades A Smile in the Mind shows work from over 300 designers in the USA Britain Europe & Japan.
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This brilliant new book from the author of Nickel & Dimed & Bait & Switch explores the tyranny of positive thinking & offers a history of how it came to be the dominant mode in the USA. Ehrenreich conceived of the book when she became ill with breast cancer & found herself surrounded by pink ribbons & platitudes. She balked at the way her anger about having the disease was seen as unhealthy & dangerous by health professionals & other sufferers. In her droll & incisive analysis of the cult of cheerfulness Ehrenreich ranges across contemporary religion business & the economy arguing for example that undue optimism & a fear of giving bad news sowed the seeds for the current banking crisis. She argues passionately that the insistence on being cheerful actually leads to a lonely focus inwards a blaming of oneself for any misfortunes & thus to political apathy. Rigorous insightful & bracing as always & also incredibly funny Smile or Die" uncovers the dark side of the have a nice day nation." ...

A tale of Catherine Cookson-esque tragedy & Northern grit Pauline Prescott's life story will shock & amaze. A mother & a faithful friend Pauline is not your typical politician's wife. She is immensely proud of her role as a housewife & over the near-forty years she has been in the public eye she has remained discreet dignified & deeply loyal. The daughter of a bricklayer who died when she was young Pauline came from humble backgrounds. At 15 she found herself pregnant by a married US serviceman. Resisting all attempts to give her son up for adoption she struggled on for three years until she was finally persuaded it was for his own good. She never expected to see him again. She trained as a hairdresser & got a good job at a salon in Chester. Soon afterwards she met John a dashing waiter who whisked her off her feet & married her. John's dreams of becoming a union activist meant that he spent the next eight years in university. It was Pauline's wages that paid for everything. She never complained. John quickly rose through the ranks & suddenly it seemed he was the Deputy Prime Minister. Pauline went almost overnight from a Hull hairdresser to a key participant at political events. Always immaculate she quickly became known for her fashion style & stunning hats. But Pauline's world was turned upside down when more than forty years after she put her son up for adoption John received a call to say the press had tracked him down. The decision to give up her son had been heart-rending. All these years later Pauline was overjoyed to be reunited with the child she had pined for for so long finally getting the happy ending she had dreamed of for years. Throughout John's career Pauline has had to cope with the lack of privacy his position has afforded their family. Through it all she has emerged a figure of admiration. Loyal sharp good humoured & articulate Pauline has entranced the nation. Now tells us her story in her own words. Warm moving & at times painfully sad Pauline's autobiography is an honest account of a fascinating life. ...

This 3 pocket pencil case is bound to make you smile! Featuring a sketched design of the Smiley face character the 3 pockets make it easy to keep your stationery organised. Express yourself with the Smiley World! With black inner lining material & zip. ...

Smiley Shark may be the biggest fish in the ocean but hes also the friendliest & the funniest
- & by far the smiliest. So why wont
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The murdered man had been an agent
- once long ago. But George Smiley's superiors at the Secret Service want to see the crime buried
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Updated by Ian Smith & Aaron Baker Smith & Woods Employment Law maintains its reputation for both thorough coverage & lucidity of presentation. The authors provide contextualised discussion throughout & introduce the socio-political pressures affecting this dynamic & fast paced area of law. The topics are introduced with clarity & focus & have been carefully organized to reflect the structure of employment law courses. The tenth edition features coverage of the most significant aspects of individual employment law including a revised chapter on discrimination law in light of the Single Equality Act & an analysis of the repealed statutory dismissal & disputes procedure. The book finishes with a concise overview & analysis of collective employment law & industrial action. Online Resource Centre The book is accompanied by an Online Resource Centre including: Regular updates post publication
- crucial in this fast moving area of law Multiple choice questions allowing the reader to test their understanding of the topics being studied Web links to useful sources of information to provide an ideal starting point to online research on employment law
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You don't need to be a chef you don't need special ingredients you don't even need a big kitchen. There is a half-galley kitchen in New York with just a single counter a tiny stove pans stacked high in the corner
- yet it has conjured up stews & slaws salsas & pestos tatins & cheesecakes. All to-die-for. This is Deb Perelman's kitchen. Deb is an ordinary home cook who believes food should be a pleasure & deliciousness a guarantee. So she founded www.smittenkitchen.com her award-winning blog where she concocts tweaks & obsessively tests the best imaginable recipes for the everyday cook. These are recipes you'll bookmark share & make your own whether it is Courgette Ribbons with Almond Pesto for a summer lunch Everyday Margherita Pizza for the family Seared Halibut with Gazpacho Salsa for a weekend dinner or Tiny But Intense Chocolate Cake for a special treat. 'I'm a longtime fan of the blog & this is a wonderful cookbook' Rachel Khoo Little Paris Kitchen.
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Britains most celebrated living railway artist John Austin has resisted numerous requests to compile a book about his life & work
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This definitive collection of Neil Gaiman's short fiction will haunt your imagination & move you to the very depths of your soul. An elderly widow finds the Holy Grail beneath an old fur coat. A stray cat fights & refights a terrible nightly battle to protect his unwary adoptive family from unimaginable evil. A young couple receives a wedding gift that reveals a chilling alternative history of their marriage. These tales & much more await in this extraordinary book revealing one of our most gifted storytellers at the height of his powers.

Includes:: extra material exclusive to this Headline Review edition.

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