Traditional thinking habits of businesses need to be greatly enhanced. Analysis & judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes & conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values often at the expense of the other party. It is therefore essential that companies managers & employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties. From the bestselling author of How to Have a Beautiful Mind & Six Thinking Hats this groundbreaking business book provides a basis for value assessment an essential tool in decision-making for 21st century corporations. De Bono demonstrates that values come into all areas of thinking behaviour & decision-making & outlines a framework to focus employees attention on a variety of values including human values organisational values cultural values & perceptual values. By introducing a scoring system to rate different values as strong sound weak or remote de Bono helps readers to prioritise & make executive decisions that count.