Share This is a practical handbook to the biggest changes taking place in the media & its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived & written by more than 20 public relations practitioners representing a cross-section of public private & voluntary sector expertise using many of the social tools & techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media & public relations industry planning social networks online media relations monitoring & measurement skills industry change & the future of the industry. Its a pragmatic guide for anyone that works in public relations & wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell Simon Sanders Andrew Smith Helen Nowicka Gemma Griffiths Becky Mc Michael Robin Wilson Alex Lacey Matt Appleby Dan Tyte Stephen Waddington Stuart Bruce Rob Brown Russell Goldsmith Adam Parker Julio Romo Philip Sheldrake Richard Bagnall Daljit Bhurji Richard Bailey Rachel Miller Mark Pack & Simon Collister.