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Public Health: Building Innovative Practice" examines the main challenges facing public health today & fosters an informed & creative response by practitioners. It explores effectiveness in team working communication managing change & inter-agency working ethics & reflective practice. It addresses the key areas of public health practice including: analysis & use of information to improve health & wellbeing; collaborative working to plan & implement programmes & interventions; assessing evidence of effectiveness; managing risk & reducing health inequalities; & reviewing & influencing public health policy. " Public Health: Building Innovative Practice" provides students with knowledge & skills from which to build innovative practice. It is an ideal text for courses on public health & health promotion." ...
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Public Law is an advanced high quality textbook that comprehensively covers the key topics found on undergraduate public law courses. The book presents a sophisticated & accessible analysis of the law & institutions of public law & places the legal issues within the wider socio-political context within which the constitution operates. Three key themes that permeate the content allow students to approach the subject in a structured & easy to understand way & questions posed throughout the chapters give students the opportunity to provide answers that show how their knowledge has increased as the chapter progresses. The key themes are: -The significance of executive power in the contemporary constitution & the challenge of ensuring that those who wield it are held to account; -The shift in recent times from a political to a more legal constitution & the implications of this change; -The increasingly multi-layered character of the British constitution. Online Resource Centre Public Law is accompanied by a free open-access Online Resource Centre (www.oxfordtextbooks.co.uk/orc/elliott thomas) which offers the following resources to support students:
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The Publication Manual of the American Psychological Association" is the style manual of choice for writers editors students & educators in the social & behavioral sciences. It provides invaluable guidance on all aspects of the writing process from the ethics of authorship to the word choice that best reduces bias in language. Well-known for its authoritative & easy-to-use reference & citation system the Publication Manual also offers guidance on choosing the headings tables figures & tone that will result in strong simple & elegant scientific communication. The sixth edition offers new & expanded instruction on publication ethics statistics journal article reporting standards electronic reference formats & the construction of tables & figures. The sixth edition has been revised & updated to include: new ethics guidance on such topics as determining authorship & terms of collaboration duplicate publication plagiarism & self-plagiarism disguising of participants validity of instrumentation & making data available to others for verification; new journal article reporting standards to help readers report empirical research with clarity & precision; simplified APA heading style to make it more conducive to electronic publication; updated guidelines for reducing bias in language to reflect current practices & preferences including a new section on presenting historical language that is inappropriate by present standards; new guidelines for reporting inferential statistics & a significantly revised table of statistical abbreviations; & new instruction on using supplemental files containing lengthy data sets & other media. This book

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significantly expanded content on the electronic presentation of data to help readers understand the purpose of each kind of display & choose the best match for communicating the results of the investigation with new examples for a variety of data displays including electro physiological & biological data. It offers consolidated information on all aspects of reference citations with an expanded discussion of electronic sources emphasizing the role of the digital object identifier (DOI) as a reliable way to locate information. It features expanded discussion of the publication process including the function & process of peer review. It contains a discussion of ethical legal & policy requirements in publication; & guidelines on working with the publisher while the article is in press. Key to this edition of the Publication Manual is an updated & expanded Web presence. Look up additional supplemental material keyed to this book. This book lets you test your knowledge of APA Style with a free tutorial on style basics. It lets you learn about the changes in the sixth edition with a free tutorial reviewing key revisions. Sign up for an on-line course to enrich & enhance your understanding of APA Style. Read the APA Style blog & share your comments on writing & referencing. Consult frequently asked questions to sharpen your understanding of APA Style. This title lets you examine additional resources on such topics as ethics statistics & writing. It lets you familiarize yourself with submission standards for APA books & journals."

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Publish market & sell your own e-book Although creating an e-book seems fairly straightforward it is not. You need to select & create a variety of formats that will be read on a variety of e-reader devices--and market & sell your book in a variety of ways. Before you take the plunge get this practical guide. With clear instruction & sensible advice it will help you navigate the often confusing time-consuming & costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book including using blogging & social media & how to build an online platform. It also discusses key technologies youll encounter including Smashwords i Books Author Amazon Microsoft Word Open Office Calibre Word Press E-junkie & others. * Helps readers navigate the confusing time-consuming & often costly world of self-publishing an e-book * Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook Twitter Goodreads & other social media sites * Covers essential technologies such as Smashwords i Books Author Amazon Microsoft Word Open Office Calibre Word Press & E-junkie * Explores e-book devices including Kindle Kobo Sony Reader Nook iPad & other tablets * Delves into the nitty-gritty of e-book formats Before you self-publish your e-book start first with Publishing e Books For Dummies. ...
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Publishing Law is a comprehensive guide to the law as it affects the publishing process. Written by the Copyright Counsel of the Publishers Association & a practising solicitor with many years experience of the publishing trade this work will serve as a comprehensive handbook for all those who need a practical understanding of where & how the law may apply including publishers authors & agents & all those involved with published material. Hugh Jones & Christopher Benson address a range of key legal issues in the publishing process including: copyright moral rights commissioning & contracts including online & e-book issues libel & other legal risks such as negligence privacy & obscenity infringement & defences such as fair dealing trademarks & passing off consumer law data protection advertising & promotion distribution & export This fully updated fourth edition

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Public Relations Handbook

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations explores ethical issues which affect the industry examines its relationship with politics lobbying organizations and journalism assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses public and non-profit organizations including the AA Airbus BT Northamptonshire County Council Cuprinol and Action for Children. The
Fourth Edition includes: case studies examples and illustrations from a range of campaigns from small and multinational corporations local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations internal communications and marketing public relations; strategic overviews of corporate identity globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk issues and crisis management.
  • Availability: In Stock
  • Supplier: WHSmith
  • SKU: 9780415598149
Availability: In Stock
£22.87

Product Description

The Public Relations Handbook is a comprehensive & detailed introduction to the theories & practices of the public relations industry. It traces the history & development of public relations explores ethical issues which affect the industry examines its relationship with politics lobbying organizations & journalism assesses its professionalism & regulation & advises on training & entry into the profession. The Public Relations Handbook combines theoretical & organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies & campaigns from businesses public & non-profit organizations including the AA Airbus BT Northamptonshire County Council Cuprinol & Action for Children. The Fourth Edition
Includes:: case studies examples & illustrations from a range of campaigns from small & multinational corporations local government & charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations internal communications & marketing public relations; strategic overviews of corporate identity globalisation & evaluation; a thorough examination of ethics & professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk issues & crisis management.

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History - Anything that happens in the past. An acedemic subject.
Small - something that takes up less space than normal.
illustrations - Pictures typically in books and newspapers.
Children - A young life form within the early stages of physical development,

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