Public Policy Analysis the most widely cited book on the subject provides readers with a comprehensive methodology of public policy
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The Public Relations Handbook is a comprehensive & detailed introduction to the theories & practices of the public relations industry. It traces the history & development of public relations explores ethical issues which affect the industry examines its relationship with politics lobbying organizations & journalism assesses its professionalism & regulation & advises on training & entry into the profession. The Public Relations Handbook combines theoretical & organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies & campaigns from businesses public & non-profit organizations including the AA Airbus BT Northamptonshire County Council Cuprinol & Action for Children. The Fourth Edition
Includes:: case studies examples & illustrations from a range of campaigns from small & multinational corporations local government & charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations internal communications & marketing public relations; strategic overviews of corporate identity globalisation & evaluation; a thorough examination of ethics & professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk issues & crisis management.