Public Policy Analysis the most widely cited book on the subject provides readers with a comprehensive methodology of public policy
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. ..LEtang reinvents the textbook genre in form & content while simultaneously investing it with elan & serious fun in a reflective & theoretically informed fashion. Extending beyond the usual bounds of insularity this text is designed to encourage critical thought in students & improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims
- Dr David Mc Kie Professor of Management Communication Waikato Management School Jacquie LEtangs Public Relations: Theories Practices & Critiques at long last fills a void in the landscape of text books on public relations theory & practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The books core strength is that it develops critical thinking skills while exposing interdisciplinary approaches & providing a very solid foundation for lively debate & further study
- Julia Jahansoozi Lancashire Business School University of Central Lancashire This book introduces students to key concepts in public relations using a wide range of interdisciplinary sources as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline & the practice. The 12 chapters provide careful clear explanations of concepts & discuss competing definitions. Each chapter reviews a number of related themes from a variety of perspectives. Topics covered include:
- Reputation
- Risk
- Impression management
- Celebrity
- Ethics
- Persuasion & propaganda
- Emotional & spiritual
Dimensions of management
- Promotional culture & globalization The book helps students engage with big philosophical questions about the occupation & its concepts & to think about their own relationship with the occupation. It achieves this through student exercises at the beginning & end of chapters critical reflections questions & exercises questions for discussion & vignettes. Students are helped to widen their intellectual perspective on the subject of public relations through discipline boxes which explain source domains their origins & approaches & connections to public relations. This book works well on under- as well as postgraduate conversion courses.