One of the architects of New Labour Lord Gould played a crucial role in helping former Prime Minister Tony Blair to three election victories. He was strategy & polling adviser to the party in the general elections of 1987 1992 1997 2001 & 2005 & was one of the key figures of the modern communications revolution inside the Labour Party of the 1980s which resulted in the emergence of New Labour. Lord Gould battled for three years against oesophageal cancer & in September 2011 was told he would not survive. In his last months he continued to speak openly & honestly both about politics & his illness & fought strongly for ideals he believed in. Elections expert Dennis Kavanagh brings together a stellar cast of contributors including Georgia Gould Alastair Campbell Patricia Hewitt Peter Mandelson David Miliband James Purnell Danny Finkelstein Peter Hyman Andrew Cooper Stan Greenberg & James Harding to consider Philip Goulds legacy both in life & politics.