Paleo-style diets are all the rage as fitness enthusiasts including the booming nation of Cross Fitters have adopted high-protein low-processed-food diets to fuel their exercise. It all began with the publication of the book The Paleo Diet" by renowned scientist Loren Cordain Ph D who presented a breakthrough plan for weight loss & disease prevention without dieting or exercising. In 2005 Dr. Cordain joined with endurance coach Joe Friel to write " The Paleo Diet for Athletes". It sold 8 000 copies that first year but it has sold even better as a backlist title
- more than 20 000 units in both 2010 & 2012. Now the authors offer an updated & revised edition of " The Paleo Diet for Athletes" specifically targeting runners triathletes & other serious amateur athletes. Cordain & Friel show that by using the foods our bodies were designed to eat
- protein fruits & vegetables healthy fats & even some saturated fats
- anyone can achieve total-body fitness & dramatically improve the strength & cardiovascular efficiency. " The Paleo Diet for Athletes" gives specific guidelines for what to eat before during & after a workout or competition along with simple tasty recipes packed with power & wholesome ingredients."