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John Pilger is one of the worlds most renowned investigative journalists & documentary film-makers. In this fully updated collection he reveals the secrets & illusions of modern imperialism. Beginning with Indonesia he shows how General Suhartos bloody seizure of power in the 1960s was part of a western design to impose a global economy on Asia. A million Indonesians died as the price for being the World Banks model pupil. Ina shocking chapter on Iraq he allows us to understand the true nature of the Wests war against the people of that country. & he dissects piece by piece the propaganda of the war on terror to expose its Orwellian truth. Finally he looks behind the picture postcard of his homeland Australia to illuminate an enduring legacy of imperialism the subjugation on the First Australians. ...

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The Rules taught a generation of women how to turn their dating misery into marriage success. Dating gurus Ellen Fein & Sherrie Schneider showed millions of women how 'playing hard to get' could help them capture the heart of Mr Right. Their book proved controversial sparked worldwide debate & became a publishing phenomenon. But that was all before Twitter Facebook online dating texting & BBM. There are now even more ways to mess up your dating life. Ellen & Sherrie are regularly inundated with messages from women wanting to know: how to maintain a good profile on Facebook the rules for texting emailing & tweeting & how to spot cheaters & players. This is the new dating bible for Rules Girls who want to have a good time dating without getting hurt or played. ...

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Want to get more out of your workout & spend less time in the gym? Many guys devote so many hours to lifting weight yet end up with so little to show for it. In many cases the problem is simple: they aren't doing exercises based on the movements their bodies were designed to do. Six basic movements
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In The New Rules of Lifting for Women" authors Lou Schuler Cassandra Forsythe & Alwyn Cosgrove present a comprehensive strength conditioning & nutrition plan destined to revolutionize the way women work out. All the latest studies prove that strength training not aerobics provides the key to losing fat & building a fit strong body. This book refutes the misconception that women will 'bulk up' if they lift heavy weights. Nonsense! It's tough enough for men to pack on muscle & they have much more of the hormone necessary to build muscle: natural testosterone. Muscles need to be strengthened to achieve a lean healthy look. Properly conditioned muscles increase metabolism & promote weight loss
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New Rules Of Marketing & PR

David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious forward-thinking progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind pioneering guide offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly raise online visibility and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign.
This new updated edition includes:* A new introduction discussing recent changes to the world of marketing and PR* A brand new chapter on mobile marketing* An additional chapter on real-time marketing and PR* Updated information on how to measure the success of your campaigns* A range of new tools* Fresh case studies

Availability: In Stock
Supplier: WHSmith
SKU: 9781118026984

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Product Description

David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious forward-thinking progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing & PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind pioneering guide offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly raise online visibility & increase sales. Its about getting the right message to the right people at the right time
- for a fraction of the cost of a big-budget advertising campaign. This new updated edition
Includes::* A new introduction discussing recent changes to the world of marketing & PR* A brand new chapter on mobile marketing* An additional chapter on real-time marketing & PR* Updated information on how to measure the success of your campaigns* A range of new tools* Fresh case studies

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