Composed of 100 bite-sized entries of 400 to 600 words each Netymology weaves together stories etymologies & analyses around digital cultures transformation & creation of words. Tom Chatfield presents a kaleidoscopic thought-provoking tour through the buried roots of some of the digital ages most common terms: from the @ & Apple symbols to HTML & Trojan horses to the twisted histories of new forms of slang memes text messages & gaming terms. Theres also discussion of the trends behind digital words & of the ways language itself is being shaped by new forces
- & revelations about how these forces are in turn reshaping us.