Bestselling author Jack Schwager challenges the assumptions at the core of investment theory & practice & exposes common investor mistakes missteps myths & misreads When it comes to investment models & theories of how markets work convenience usually trumps reality. The simple fact is that many revered investment theories & market models are flatly wrong--that is if we insist that they work in the real world. Unfounded assumptions erroneous theories unrealistic models cognitive biases emotional foibles & unsubstantiated beliefs all combine to lead investors astray--professionals as well as novices. In this engaging new book Jack Schwager bestselling author of Market Wizards & The New Market Wizards takes aim at the most perniciously pervasive academic precepts money management canards market myths & investor errors. Like so many ducks in a shooting gallery Schwager picks them off one at a time revealing the truth about many of the fallacious assumptions theories & beliefs at the core of investment theory & practice. A compilation of the most insidious fundamental investment errors the author has observed over his long & distinguished career in the markets Brings to light the fallacies underlying many widely held academic precepts professional money management methodologies & investment behaviors A sobering dose of real-world insight for investment professionals & a highly readable source of information & guidance for general readers interested in investment trading & finance Spans both traditional & alternative investment classes covering both basic & advanced topics As in his best-selling Market Wizard series Schwager manages the trick of covering material that is pertinent to professionals yet writing in a style that is clear & accessible to the layman