The classic work about improving creativity from world-renowned writer & philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations
- but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques in groups or working alone Edward de Bono shows how to stimulate the mind in new & exciting ways. Soon you will be looking at problems from a variety of angles & offering up solutions that are as ingenious as they are effective. You will become much more productive & a formidable thinker in your own right. If more bankers & traders had read " Lateral Thinking" & applied the ideas of Edward de Bono to their own narrow definitions of risk reward & human expectations I suspect we would be in much better shape than we are". (Sir Richard Branson). Edward de Bono invented the concept of lateral thinking. A world-renowned writer & philosopher he is the leading authority in the field of creative thinking & the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books in 40 languages with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates & been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as " Six Thinking Hats" " Lateral Thinking" "I Am Right You Are Wrong" " Teach Yourself How To Think" " Teach Your Child How To Think" & " Simplicity"
- all now re-issued by Penguin."