Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down & takes a pair of running shoes out of his backpack. ' You're crazy you'll never out-run a tiger ' says the other explorer. 'I don't have to out-run the tiger ' he replies. 'I just have to out-run you.' Predatory Thinking involves looking at a challenge you can't solve & getting upstream of it
- changing it into a challenge you can solve. Written in the form of engaging brilliantly lean anecdotes & stories it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter creative director & founder of some of London's most high-profile advertising agencies. Drawing on Eastern & Western philosophy & colourful characters that range from Second World War fighter pilots to Picasso Socrates & Warren Beatty this book represents the distilled wisdom of a lifetime at the creative cutting edge.