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Join DEADLY 60 presenter Steve Backshall in the worlds deadliest book about animals packed with fascinating facts killer statistics & stunning photographs. Combined with his own incredible experiences with creatures large & small Steve reveals tricks of camouflage feats of strength endurance teamwork & speed as well as giving us a glimpse into the lives of extremeophiles & looking at some of our planets endangered species. ...
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The latest title in this ingenious information series brings us face to face with the Worlds most dangerous predators. Meet the stalkers sprinters & strikers of the animal world
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Join DEADLY presenter Steve Backshall as he comes face to face with the world's deadliest animals in a book packed with fascinating facts killer statistics & stunning photographs. Combined with his own incredible experiences with creatures large & small Steve reveals tricks of camouflage feats of strength endurance teamwork & speed as well as giving us a glimpse into the lives of extremeophiles & looking at some of our planet's endangered species. ...
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Saber Winter was running from her past when she meets Jess Calhoun an ex-officer with the U.S. forces elite Navy Seals division who's now confined to a wheel chair. Jess had sensed that Saber was a lost soul & he'd given her a job & a home hoping that she'd be willing to stay & finally share her secrets with him. But Saber has been on the run a long time & Jess may be in a wheelchair but he's also a Ghost Walker & both of their pasts are about to collide in the present when secrets they're both hiding get uncovered & both must deal with betrayal before they're free to find a future together. ...
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Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down & takes a pair of running shoes out of his backpack. ' You're crazy you'll never out-run a tiger ' says the other explorer. 'I don't have to out-run the tiger ' he replies. 'I just have to out-run you.' Predatory Thinking involves looking at a challenge you can't solve & getting upstream of it
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Tom Dreyfus is a Prefect a policeman of sorts & one of the best. His force is Panoply & his beat is the multi-faceted utopian society of the Glitter Band that vast swirl of space habitats orbiting the planet Yellowstone. These days his job is his life. A murderous attack against a Glitter Band habitat is nasty but it looks to be an open-&-shut case
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This is a refreshing new look into the world of pregnancy & parenting. Celebrate the joy of having a baby & becoming a parent with The Pregnancy & Baby Book". Filled with facts & practical advice about pregnancy & birth through to childcare for the first three years youll also find helpful information on bringing up baby number 2. No matter how much time your busy parent-to-be schedule allows youll be able to obtain all the essentials of pregnancy & childcare. Parental instincts & nesting birthing bathing & feeding are all covered in this pregnancy book. Addresses real concerns such as maternity wardrobe dilemmas which risks are real & which arent & " How do I know if something is wrong with my baby?" Youll also find ideas on how to care for & entertain your baby once it arrives & how to adapt to life afterwards. Whether youre looking for the perfect gift for new parents-to-be or are searching for a comprehensive book for your own needs " The Pregnancy & Baby Book" is guaranteed to bring joy on arrival." ...
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She's pregnant which means you're pregnant. Not literally of course but you'll be slap bang in the middle of nine months of flying hormones back rubs & too much talk of childbirth
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This title provides answers to all the questions youve ever wanted to ask about pregnancy. Pregnancy Your Questions Answered" is an indispensable source of information & reassuring advice for all parents-to-be. With over 900 questions & answers on every aspect of having a baby whatever it is you need to ask youll find the answer here. Written by two experts in their fields Dr Christoph Lees & Grainne Mc Cartan its like having your own obstetrician & midwife constantly available to tell you everything you need to know from conception right up until your babys first six weeks. With " Pregnancy Your Questions Answered" youll find all the latest guidance on pregnancy & birth
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A political novel that touches upon current issues of recession the NHS & racism written by consultant cardiologist Sola Odemuyiwa Thirty years ago during a deep recession a nationalist coalition government decided to vaccinate all non-British men against ADHD in an attempt to prevent street crime. Mensah recently appointed consultant cardiologist discovers that the vaccine was contaminated & he has only five years to live. Haunted by his mother's breakdown & his father's desertion all he wants is to provide for his son. The cardiac department he now works for is under threat from its larger city rival & is riven by bitter feud between Brenda Reeves (head of cardiology) & the flamboyant electrophysiologist Fay Lawani. When Annie Bello turns up in Mensah's wards needing a new pacemaker
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Predictably Irrational

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free" it must be a bargain right? Why is everything relative even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book behavioural economist Dan Ariely cuts to the heart of our strange behaviour demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments that will
change your understanding of human behaviour. And by recognising these patterns Ariely shows that we can make better decisions in business in matters of collective welfare and in our everyday lives from drinking coffee to losing weight buying a car to choosing a romantic partner."
  • Availability: In Stock
  • Supplier: WHSmith
  • SKU: 9780007256532
Availability: In Stock
£6.74

Product Description

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing witty & utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free" it must be a bargain right? Why is everything relative even when it shouldn't be? How do our expectations influence our actual opinions & decisions? In this astounding book behavioural economist Dan Ariely cuts to the heart of our strange behaviour demonstrating how irrationality often supplants rational thought & that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating & often surprising experiments that will change your understanding of human behaviour. & by recognising these patterns Ariely shows that we can make better decisions in business in matters of collective welfare & in our everyday lives from drinking coffee to losing weight buying a car to choosing a romantic partner."

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Coffee - A popular brewed drink using roasted coffee beans
Human - A highly developed and adapted mamal and deminant species on earth
Car - A machine used for transport which runs on roads
weight - A measure of the force applied on an object by gravity. Measured metric in grams and kilos or imperial in lbs and oz
Day - The time it takes a planet or other space objects to complete one rotation.
Heart - An organ that pumps blood around the body. Usually related to love.

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