Millions of women throughout the world wear make-up but few of them have been taught how to apply it. This is what inspired leading international make-up artist Jemma Kidds vision for her make-up school product line & this book -which aims to teach a new generation of women how to use the latest & best formulations & techniques. Jemma Kidd Make-up is a glamorous contemporary & yet timeless make-up book that demystifies the art of make-up & shows every woman how to enhance her best features & feel confident in her appearance whatever her age or lifestyle. Lavishly photographed & designed it offers expert advice in an accessible & digestible way: informative text is broken down into bite-size chunks with"es top tips insider secrets & practical step-by-step instructions. With more than ten years experience of working in the beauty industry Jemma shares her professional know-how & explains her fail-safe techniques for maximizing natural beauty. While sharing insights into her life as a make-up artist with a behind-the-scenes glimpse at the preparation that goes on before a catwalk show or a magazine shoot Jemma explains how she works with the latest fashion trends to creates new looks & colour schemes & shows how these sometimes extreme looks can be adapted & toned down for everyday wear. With Jemma Kidd Make-Up on your dressing table you can approach the day feeling good & looking great whatever it might hold.