This book carves out a unique niche in the field of fitness publishing. No other book in this genre addresses more thoroughly the psychological factors of motivating clients & the how-to aspects of starting up & promoting a personal training business. No longer are personal trainers to be seen as glorified spotters just biding their time until the next career move. They are qualified health professionals who design & monitor the exercise programs that improve peoples lives & health. The goal of this book is to promote a more reverent view of personal trainers.