In The Icarus Deception" Seth Godins most inspiring book he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus father made him wings & told him not to fly too close to the sun; he ignored the warning & plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnt want employees to believe that obedience & conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce & more valuable than ever. So is choosing to do something unpredictable & brave: Make art. Being an artist isnt a genetic disposition or a specific talent. Its an attitude we can all adopt. Its a hunger to seize new ground make connections & work without a map. If you do those things youre an artist no matter what it says on your business card. Godin shows us how its possible & convinces us why its essential. " If Seth Godin didnt exist wed need to invent him". (" Fast Company"). " Seth Godin is a demigod on the web a bestselling author highly sought-after lecturer successful entrepreneur respected pundit & high-profile blogger". (" Forbes"). Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing the ways ideas spread leadership & change including " Permission Marketing" "violet Cow" " All Marketers are Liars" The " Dip" & " Tribes". He is the CEO & a very popular lecturer. His blog is the most influential business blog in the world & consistently one of the 100 most popular blogs on any subject."