This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated & daunting process & serial entrepreneur Dragons Den investor & business educator Doug Richard shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English without the dense text & technical jargon of other business books & illustrated with visual cues to help the message stick Dougs practical advice is accessible to all. Real-life case studies are interspersed throughout from successful creative startups that include Tatty Devine Paul Smith Time Out & Love Film which expand upon the theory & bring it to life. In 10 chapters Doug asks the fundamental questions any aspiring creative entrepreneur must answer. By following the questions from start to finish & working through the get your hands dirty activities you will get the theory first & then apply that theory in a practical way to the real world & your own business. By the time you reach the last question you will have the foundation of a very solid creative business.