Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men it contains over four decades of wisdom & insight from the man who put Nick Kamen into a laundrette for Levi Strauss & gave Audi the immortal Vorsprung durch Technik amongst many many other highly successful campaigns for major brands. Hegarty on Advertising" represents the 21st centurys answer to David Ogilvys bestselling " Confessions of an Advertising Man" & provides both John Hegartys advice on the elements of advertising from pitching to the effects of new technology & the story of his career from his early days at Saatchi & Saatchi to the global force that Bartle Bogle Hegarty is today."