Exploring Public Relations is the definitive academic text on Public Relations. The first edition which published in 2006 has sold in its thousands & is now essential reading on courses in PR at undergraduate & postgraduate level. This second edition continues to provide a critical analysis of the subject & a sophisticated blend of theory with real life &
Includes:: many case studies activity exercises discussion questions & full colour photographs to illustrate the discussions in the text. There is also updated coverage on globalisation media relations & a new chapter on celebrity to engage students of this exciting subject with the thought processes behind some of the latest PR stunts.