Accessible to students with no prior study of Marketing & from all different backgrounds Brassington Essentials is a fun up to date & interesting introduction to Marketing. The book has a great feel full of large colour photos & frequent interesting cases from brands you will recognise often with thought-provoking content that is relevant to the reader & accompanied by leading-edge online learning supports in the My Marketing Lab. Like Brassingtons Principles of Marketing this essentials text brings together theory & practice. It covers a wide range of applications industries & markets exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design Essentials of Marketing is a concise no-nonsense book designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. ...

Essentials of Marketing 5e provides a vibrant & accessible introduction to Marketing providing concise & accessible coverage of: * traditional marketing techniques & theories * the practical & tactical decision-making processes involved in marketing * up-to-date topics such as corporate social responsibility social media & ethics. The book takes a practical approach with plentiful examples & up-to-date case studies complimented by a full range of online resources including video cases for every chapter & new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course. ...

Susan Riccis 3rd edition of Essentials of Maternity Newborn & Womens Health Nursing" helps busy students learn what they need to pass the NCLEX-RN & safely practice maternity nursing. Using a nursing process focus the author helps students go from concept to application by building on previously mastered knowledge. Content covers a broad scope of topics emphasizing common issues to maternity-specific information. A variety of learning features ensure student retention such as Threaded Case Studies & Comparison Charts as well NCLEX-Style Student Review questions (more than twice as many questions from last edition). Plus this book

Includes:: a companion website that provides numerous resources for both students & instructors."

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The classic text on how nurses can use technology to improve patient care -- & every aspect of their job performance education & career Written by leaders in nursing informatics this comprehensive up-to-date text explores the ever-growing role technology plays in the field of nursing. Offering theoretical background to help you understand how informatics serves many aspects of the profession Essential of Nursing Informatics also gives you practical help in unlocking computings benefits -- both now & into the future. Numerous case studies & examples add real-world relevance to the material. An internationally recognized contributor team provides information & insights not found in any other text on essential topics such as the application of computers to nursing administration education & research; electronic medical records (EMRs) & personal health records (PHRs); coding; & government clinical & private sector system requirements. Completely revised & updated with the latest information on specialized softwares & contributions the fifth edition of Essentials of Nursing Informatics covers: Computer systems Information theory Current issues in informatics Continuum of care information technology systems Educational applications Research applications International perspectives (including Europe Canada Pacific Rim Asia South America & South Africa) The future of informatics ...

This eighth edition of Essentials of Nursing Research written by AJN award-winning authors along with its accompanying Study Guide for Essentials of Nursing Research student learning ancillaries & instructor teaching materials present a unique learning-teaching package that is designed to teach students how to read & critique research reports & to appreciate the application of research findings to nursing practice. ...

An essential purchase for all nursing students.. . It is easy to read clearly written & follows a logical path through a wide scope of subjects relating to pharmacology in nursing.. . This book will enable the student reader to develop the necessary knowledge & understanding to be a competent safe & caring nurse." Keith Booles Senior Nurse Lecturer/ Module Leader Adult Nursing Practice Faculty of Health Staffordshire University UK " This book is excellent in terms of how it explains complex ideas in simple terms.. . Its a practical guide to drugs used in nursing telling you drug types effects on the body & side effects the client might encounter. A truly invaluable book for students & nurses alike." Carol Molly Casey Student Nurse University of Wolverhampton UK " This second edition.. .provides excellent case studies that [make the subject] come alive by engaging with & applying the theory to realistic patient scenarios along with the very practical clinical tips. This is an excellent introductory text both for pre-registration nurses to prepare them for them todays modern nursing roles & also for those post registration nurses embarking on prescribing courses.. . The format is easy to read & breaks down barriers encouraging the reader to delve into this exciting subject." Karen Ford Programme leader for Non-Medical Prescribing De Montfort University UK " This book is easy to read with clear explanations throughout & suitable for all branches of nurse education. Each chapter has clear learning objectives clinical tips to aid thinking & supported with case studies & multiple choice questions.. . There are clear links to clinical practice throughout. I would recommend this as a core book to all nursing students undertaking nurse education." Lesley Drayton Senior Lecturer Anglia Ruskin University UK This ideal starter text for student nurses aims to make pharmacology less intimidating & focuses on the knowledge needed at pre-registration level in order to practice as a newly qualified nurse in a variety of different settings. The book does not assume previous knowledge of pharmacology or a level of confidence with maths & drugs calculations. Noted for its clear layout & jargon-free language this updated edition introduces pharmacology & calculations in a friendly informative way. This new edition has been carefully expanded to include more detail on adverse drug reactions & interactions antimicrobials drugs used in chronic conditions & drugs used in mental health & the text has been fully updated to include the latest NICE guidelines. It contains: 90 calculations & 100 multiple choice questions to help perfect your skills & assess learning Clinical tip boxes linking pharmacology to the role of the nurse Patient scenarios from a range of different clinical settings References to key guidelines & clinical tests The book emphasises application of pharmacological principles to all areas of practice including drug action interaction & side effects." ...

Practical & authoritative this new edition delivers easy access to the latest advances in the diagnosis & management of musculoskeletal disorders & other common conditions requiring rehabilitation. Each topic is presented in a concise focused & well-illustrated two-color format featuring a description of the condition discussion of symptoms examination findings functional limitations & diagnostic testing. The treatment section is extensive & covers initial therapies rehabilitation interventions procedures & surgery. From sore shoulders in cancer patients to spinal cord injuries Essentials of Physical Medicine & Rehabilitation 2nd Edition" provides you with the knowledge you need to face every challenge you confront." ...

The Essentials of Psycho-Analysis" is the definitive collection of Sigmund Freuds writing. It covers the themes that Freud explored in his work from the meaning of dreams & the concept of the unconscious instinctual & sexual life to the structure of the personality. Beautifully written & endlessly fascinating the pieces collected here are the perfect guide to the principle concepts of psycho-analysis." ...

Good stage management is key to the smooth running of any theatrical production & as technology continues to develop & regulations tighten the responsibilities of the stage manager have never been greater. In this essential guide Peter Maccoy examines the qualities & skills necessary for effective management stressing the importance of understanding both the creative & the technical processes involved in theatre. From negotiating contracts through to rehearsals performance & post-production Essentials of Stage Management is packed with invaluable advice on every aspect of the job & every type of theatre. ...

Essentials of Tourism offers a concise & student-friendly introduction to the field of tourism. Written in a lively & engaging style the book boasts an extensive range of case studies from around the world & provides you with a coherent & consistent text blending tourism principles & theory with practice. Each chapter features three case studies which illustrate contemporary practice in the leisure & tourism industry. Examples are drawn from a wide variety of destinations from around the globe giving this text a truly international approach. The book is the essential companion for undergraduate students studying Tourism & Tourism Management. It is accompanied by a companion website packed with extra resources for both students & lecturers including multiple choice questions Power Point slides & links to further reading. ...