Were you looking for the book with access to My Econ Lab? This product is the book alone & does NOT come with access to My Econ
...Accessible to students with no prior study of Marketing & from all different backgrounds Brassington Essentials is a fun up to date & interesting introduction to Marketing. The book has a great feel full of large colour photos & frequent interesting cases from brands you will recognise often with thought-provoking content that is relevant to the reader & accompanied by leading-edge online learning supports in the My Marketing Lab. Like Brassingtons Principles of Marketing this essentials text brings together theory & practice. It covers a wide range of applications industries & markets exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design Essentials of Marketing is a concise no-nonsense book designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.