Now in its fourth edition the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic & exciting field & helping you create effective & up-to-date customer-centric e-marketing plans. A practical guide to creating & executing e-marketing plans it combines established approaches to marketing planning with the creative use of new e-models & e-tools. This new edition seamlessly integrates social media technology like Facebook check-in social networking tablets & mobile applications into the mix demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also
Includes:: brand new sections on online marketing legislation & QR codes plus an expanded section on email marketing the most commonly used e-marketing tool. Offering a highly structured & accessible guide to a critical & far-reaching subject Emarketing Excellence 4e provides a vital reference point for all students of business or marketing & marketers & e-marketers involved in marketing strategy & implementation & who want a thorough yet practical grounding in e-marketing.