Donit Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election & communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party helping them develop their message & frame the political debate. In this book Lakoff explains how conservatives think & how to counter their arguments. His years of research & work with environmental & political leaders have been distilled into this essential guide which shows progressives how to think in terms of values instead of programmes & why people vote for their values & identities often against their best interests. Donit Think of An Elephant! is the antidote to the last forty years of conservative strategizing & the right wingis stranglehold on political dialogue in the United States