The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see & do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s with his hypothetical online newspaper The Daily Me
- & it is one we experience now in daily ways. But as media expert Joseph Turow shows the customized media environment we inhabit today reflects diminished consumer power. Not only ads & discounts but even news & entertainment are being customized by newly powerful media agencies on the basis of data we dont know they are collecting & individualized profiles we dont know we have. Little is known about this new industry: how is this data being collected & analyzed? & how are our profiles created & used? How do you know if you have been identified as a target" or "waste" or placed in one of the industrys finer-grained marketing niches? Are you for example a Socially Liberal Organic Eater a Diabetic Individual in the Household or Single City Struggler? & if so how does that affect what you see & do online? Drawing on groundbreaking research including interviews with industry insiders this important book shows how advertisers have come to wield such power over individuals & media outlets
- & what can be done to stop it."

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The official history of two of the worlds pioneering automotive firms lavishly illustrated with over 400 color photographs (some never before seen) noted author Dennis Adler tells the inside story of 80 years of automotive excellence. June 26 2006 marks one of the important dates in automotive history: the merger of the Daimler & Benz motor companies. In this official history written in cooperation with Daimler Motors noted automobile historian Adler presents a decade-by-decade look at the evolution of one of the worlds leading car companies. The book opens in early days of three pioneers Karl Benz Gottlieb Daimler & Wilhelm Maybach & the birth of Mercedes the modern motor car. It describes the Great War years followed by the merger that created this classic car company in 1926. From there it takes a decade-by-decade approach tracing the inter-war years the rebirth after the destruction of German industry in World War II & the succeeding years of prosperity & automotive excellence. With an introduction by racing legend Sir Stirling Moss & new & archival photographs (some never before published) this book will become the standard for all Mercedes fanciers worldwide. ...

Today very much part of the classic car scene around the world the Daimler SP250 sports car has a fascinating & eventful history. The idea of staid & traditional Daimler building an open sports car is surprising enough in itself; that the car should be fibreglass-bodied V8-engined & have a daring futuristic appearance stretches credibility to the limit...but thats exactly what the company did produce between 1959 & 1964. A bold new design the Dart
- as it was originally to be called
- should have been struggling Daimlers saviour & a springboard to a range of new models including saloons & coupes. Things didnt quite work out that way & Daimler was acquired by Jaguar which led to the SP250s Edward Turner-designed V8 engine being used in a Daimler-badged version of the Jaguar Mkll saloon. Here is the full story of the SP250 including concept development & production history. Also covered are related models specials buying & restoration chassis numbers production numbers colour schemes clubs & specialists. Altogether a source book of essential information for SP250 & Daimler enthusiasts.

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This cookery book is full of tips & advice about adopting a dairy-free diet what you can & cant eat & how to adapt recipes so that you can still enjoy chocolate cakes & the occasional treat as well as make great meals for all the family without constantly having to cook something separate for yourself. It

Includes:: over 50 delicious recipes from soups starters & salads risottos & pasta sauces fish meat chicken
- & of course a selection of absolutely simply delicious desserts. All the recipes use readily-available ingredients & are written in an easy step-by-step style. This is a real lick-the-spoon sort of cookbook to encourage people to get cooking! Why dairy free nutrition plays a big role in fighting cancer & cows milk is increasingly being linked to certain cancers due to the hormones & other growth factors found in milk. In addition lactose intolerance is on the rise affecting 10 per cent of north Europeans & 50 per cent of Mediterraneans. This book shows how to eat dairy free & still enjoy those treats. No need to worry that you are missing out on key nutrients as these are widely available from plant sources. But what your diet will be lacking is saturated animal fat animal protein cholesterol hormones & growth factors. Even for those who decide that a completely dairy-free diet is not for them then cutting down on animal fats is a much healthier option.


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This title offers over 50 delicious & healthy recipes that contain no dairy produce. It provides detailed introduction with specialist advice on dairy-free diets lactose intolerance & milk allergy. It contains over 50 enticing & tasty dairy-free recipes
- including favourite dishes made dairy-free & with brand new ideas to try; nutritional notes for each recipe; stunning colour photographs of each finished recipe with easy-to-follow step-by-step techniques to help you prepare each dish; & cook's tips throughout & ideas for planning balanced meals. Whatever your reason for omitting cow's milk & its products from your diet you can still enjoy a wider range of varied & delicious meals. 50 Classic Recipes: Dairy Free" is designed to give you all the help advice & information that you need. It combines enticing & nutritious dairy-free recipes with essential information on food intolerances & allergies. The recipes cover every course & include delicious savoury dishes from a wide range of cuisines. With expert nutritional information & a reference guide to helpful organizations "50 Classic Recipes: Dairy Free" offers a wealth of inspiration & advice & an endless selection of healthy & delicious eating ideas for you your friends & family to enjoy."
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Christmas: a time of peace when all is calm? Not if youre Daisy who has been extremely excited about Christmas since September. & when Daisy is excited trouble will surely follow! Daisy loves the carols the sparkly lights the crackers the snowmen & especially the chance to be in the school Christmas play. But as ever with Daisy things dont go quite according to plan & when the Baby Jesus dollys head wobbles & falls off total Christmas chaos ensues. ...

The trouble with coconuts is they are the worst type of nuts in the whole wide world. If you ask me coconuts shouldn't be allowed in a funfair. If you double ask me they shouldn't even be allowed to grow. Coconuts are too big. Coconuts are too hairy. Plus if you try to win one they just get you into trouble. Which isn't my fault!' Get up to no good with Daisy as she heads to the funfair
- for a whole lot more trouble!
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Fee Fi Fo Fum! What has Daisy gone & done?! Daisy has decided she wants to meet a REAL giant! If Daisy met a real giant he'd pick Daisy up & put her on his shoulder & they'd have giant adventures! They'd eat crunchy creams as big as tractor tyres & if she got thirsty they'd have giant lemonades out of giant straws. It would be sooooo gooood! Trouble is.. .if you want to meet a giant you need a magic bean. & finding magic beans can be troublesome.. . The trouble with giants is they really shouldn't live at the top of magic beanstalks. If giants didn't live at the top of magic beanstalks then Daisy is convinced that she wouldn't have got into big trouble AGAIN! ...

Daisy is going on holiday! In an actual plane to actual Spain! It's so exciting! She's never seen a palm tree before or eaten octopus or played zombie mermaids or made so many new friends! TROUBLE is five of them are small & cute & furry kittens!!!! & guess who wants to be their new English Mum?!? ...

The trouble with life is it's SOOOOOOOOO unfair. Daisy's been grounded. No HOPPING or SKIPPING FLYING or PARACHUTING. She's lucky she's even been allowed out of her bedroom after what she's done. But what HAS she done that is SOOOOOOOOOOO naughty? You'll have to read the book to find out! ...