Think you need an army of skilled programmers to build a web site? Think again. With nothing more than an ordinary PC some raw ambition & this book youll learn how to create & maintain a professional-looking & visitor-friendly site that features components such as audio video & e-commerce capability. This Missing Manual gives you all the tools techniques & expert advice you need -- including when & how to adopt HTML5. * Learn to create a site from start to finish with hands-on guided instructions * Control page design & layout with powerful style sheets * Bring in cash with Google ads affiliate programs & a Pay Pal shopping cart * Track site visitors & identify the pages theyre checking out most often * Build a community by adding online discussions & forums * Create your own blog using a free blog-hosting service * Find the right Web host & get a personalized Web address