This invaluable anatomical reference shows important parts of the human body both in motion & in repose: hand wrist fingers forearm neck thigh leg & more. Drawings of bone & muscle structure are also covered in detail. Over 500 illustrations. Best book on artists anatomy."" -- Art Students League News "" ...

' Harry Wallop is one of the sharpest & funniest journalists writing in Britain today. He has an instinct for the killer detail that truly brings a story to life.'
- Jay Rayner This is the story of how we became defined by what we consume. Discover what the thickness of froth on your morning coffee or where you buy your jeans really says about you & the role of retailers & big business in this new class system. In this revealing account award-winning journalist & consumer affairs expert Harry Wallop takes a fresh look along society's dividing lines & uncovers how our lifestyles & consumer choices are the new determining factors of class & social status in modern Britain. Find out which new social categories you & your friends belong to in today's modern consumer world. Are you an Asda Mum Wood Burning Stover or Sun Skittler? Do you know a Portland Privateer or Rockabilly? & exactly who are the Hyphen-Leighs? Insightful & engaging Consumed will completely change the way you think about your shopping habits.
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This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect & cognition consumer behavior consumer environment & marketing strategy. Each of these components is the topic of one of the four major sections in the book. ...

Advertising materialism & consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body desirable consumer goods & affluent lifestyles yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals sense of identity & worth. Consumer Culture Identity & Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves & on their emotional welfare. It looks at the social psychological

Dimensions of having buying & wanting material goods as well as the pursuit of media-hyped appearance ideals. In particular it focuses on: The purchasing of material goods as a means of expressing & seeking identity & the negative consequences of this Psychological buying motivations in conventional buying environments & on the Internet The unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout different approaches from social psychology are integrated such as self-completion self-discrepancy & value theory to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves & the implications this has for their psychological & physical health. Consumer Culture Identity & Well-Being is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children adolescents & adults. More specifically it will be of interest to students & researchers in social psychology sociology media studies communication & other social sciences as well as to psychologists health workers & practitioners interested in the topics of identity consumption pathologies body image & body-related behaviours.

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This book provides a comprehensive introduction to the issues concepts & theories through which people have tried to understand consumer culture throughout the modern period & puts the current state of thinking into a broader context. Thematically organized the book shows how the central aspects of consumer culture -- such as needs choice identity status alienation objects culture -- have been debated within modern theories from those of earlier thinkers such as Marx & Simmel to contemporary forms of post--structuralism & postmodernism. This approach introduces consumer culture as a subject which -- far from being of narrow or recent interest -- is intimately tied to the central issues of modern times & modern social thought. With its reviews of major theorists set within a full account of the development of the subject this book should be of interest to undergraduate & postgraduate students in the many disciplines which now study consumer culture including communications & cultural studies anthropology & history. ...

Marketing & consumer research has traditionally conceptualized consumers as individuals
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Available in paperback for the first time this new updated & revised second edition of Consumer.ology: the Truth About Consumers & the Psychology of Shopping contains a new introduction & epilogue in which Philip Graves reveals the myriad tricks & psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; & the cutting edge behavioural science being used to change our habits to even more significant degrees. ...

The clock is ticking. There are 88 days until the end of the world... Peter's life seemed pretty normal. Until he & his friends Luke & Jordan discovered that everyone outside the town of Phoenix was going to die. Now the all-powerful Shackleton Co-operative ...

Disease & commerce are among the most powerful forces that have shaped the modern world. They are also closely intertwined: over many centuries trade has been the single most important factor in the spread of diseases throughout the world. In this pathbreaking book Mark Harrison provides the first major historical study of contagious illness & commerce. Beginning with the plagues which ravaged much of Eurasia in the fourteenth century Harrison charts both the passage of disease & measures taken to prevent it. He examines the emergence of public health in the Western world & its subsequent development elsewhere highlighting the persistent abuse of sanitary measures for economic & political gain revealing how quarantines & sanitary embargoes have even become weapons of war. Harrison also traces growing opposition to these practices among merchants medical practitioners & humanitarian reformers & examines the development of international regulations & institutions to govern public health. Drawing on a wealth of original source material from archives & libraries around the world Harrison offers a new & horrifyingly relevant perspective on the history of humanity & the world we inhabit today. ...

Why are some products & ideas talked about more than others? Why do some articles make the most emailed list? Why do some You Tube videos go viral? Word-of-mouth. Whether through face-to-face conversations emails from friends or online product reviews the information & opinions we get from others have a strong impact on our own behaviour. Indeed word-of-mouth generates more than two times the sales of paid advertising & is the primary factor behind 20-50% of all purchasing decisions. It is between 8.5 & 30 times more effective than traditional media. But want to know the best thing about word-of-mouth? Its available to everyone. Whether youre a Fortune 500 company trying to increase sales a corner restaurant trying to raise awareness a non-profit trying to fight obesity or a newbie politician running for city council word-of-mouth can help you succeed. & you dont have to have millions of dollars to spend on an advertising budget. You just have to get people to talk. The challenge though is how to do that. This book will show you how. ...