This work is aimed specifically at those students & practitioners who require a broad understanding of building construction as part of a wider sphere of professional activity. The book provides a comprehensive introduction to the principles & practice of modern construction & services. In addition most chapters contain information on earlier construction techniques to reflect the age profile of the UK housing stock. This fourth edition has a revised text & hundreds of revised graphics new illustrations & photos an additional chapter on concrete housing & an eight page colour section showing a series of photographs of a modern housing development. This book is the recommended construction text at a number of colleges & universities. It concentrates on principles & practice rather than details & regulations. In doing so it should enable the reader to demonstrate a comprehensive & genuine understanding of modern house construction & its evolution over the last 100 years. ...

The fifth edition of this successful textbook is aimed specifically at those students & practitioners who require a broad understanding of building construction as part of a wider sphere of professional activity. The book provides a comprehensive introduction to the principles & practice of modern construction & services. New to this edition are: Hundreds of revised graphics to complement the fully updated text New illustrations & photos printed in full colour for the first time New chapters on sustainability ventilation & decoration. This highly sought after text concentrates on principles & practice rather than details & regulations & retains it's easy to follow format & highly accessible style. In doing so it enables the reader to demonstrate a comprehensive & genuine understanding of modern house construction & its evolution over the last 100 years. The Construction of Houses is not only an essential read for students surveyors developers & planning professionals but also the interested lay person considering their first building project. ...

This book offers a clear explanation of the principles & practice of construction planning programming & control during the preparation & construction stages of a project. The book is written in the context of current procurement & contractual arrangements & JCT2005 NEC3 & ICE7 contracts are covered. The statutory framework within which construction projects must be managed is explained & the topic of construction hazard & risk is covered in detail. A variety of programming techniques are explained & the development of safe construction sequences & methods is particularly emphasised. The control of time money & resources are considered in a risk management context & a complete chapter is devoted to cash flow. The third edition has been extensively updated & extended to include new materials on: * Hazard identification * Risk assessment * Health & safety management * CDM 2007 * Construction sequences & method statements * Delay analysis * Waste management & Site Waste Management Plans The final three chapters are devoted to individual case studies which have been selected to illustrate the practical application of the principles explained in the book & to provide examples of current procedures adopted by major contractors. The content is designed to provide a clear & comprehensive text for undergraduates on construction management surveying & civil engineering degree courses. ...

* Fully revised & updated with the latest information & techniques & covering new issues such as sustainability so students have everything they need for a modern course. * Bridges the gap between Student & Professional: content & style is pitched to support students with an illustrated & explanative approach whilst preparing them for the look & feel of professional handbooks. * Provides students with a comprehensive & reliable guide to construction technology from well-known authors Roy Chudley & Roger Greeno. * Provides expert content in an accessible style with clear concise text & detailed explanative illustrations. *

Includes:: references to current Building & Construction Regulations British & European Standards.

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This invaluable anatomical reference shows important parts of the human body both in motion & in repose: hand wrist fingers forearm neck thigh leg & more. Drawings of bone & muscle structure are also covered in detail. Over 500 illustrations. Best book on artists anatomy."" -- Art Students League News "" ...

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect & cognition consumer behavior consumer environment & marketing strategy. Each of these components is the topic of one of the four major sections in the book. ...

Advertising materialism & consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body desirable consumer goods & affluent lifestyles yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals sense of identity & worth. Consumer Culture Identity & Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves & on their emotional welfare. It looks at the social psychological

Dimensions of having buying & wanting material goods as well as the pursuit of media-hyped appearance ideals. In particular it focuses on: The purchasing of material goods as a means of expressing & seeking identity & the negative consequences of this Psychological buying motivations in conventional buying environments & on the Internet The unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout different approaches from social psychology are integrated such as self-completion self-discrepancy & value theory to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves & the implications this has for their psychological & physical health. Consumer Culture Identity & Well-Being is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children adolescents & adults. More specifically it will be of interest to students & researchers in social psychology sociology media studies communication & other social sciences as well as to psychologists health workers & practitioners interested in the topics of identity consumption pathologies body image & body-related behaviours.

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This book provides a comprehensive introduction to the issues concepts & theories through which people have tried to understand consumer culture throughout the modern period & puts the current state of thinking into a broader context. Thematically organized the book shows how the central aspects of consumer culture -- such as needs choice identity status alienation objects culture -- have been debated within modern theories from those of earlier thinkers such as Marx & Simmel to contemporary forms of post--structuralism & postmodernism. This approach introduces consumer culture as a subject which -- far from being of narrow or recent interest -- is intimately tied to the central issues of modern times & modern social thought. With its reviews of major theorists set within a full account of the development of the subject this book should be of interest to undergraduate & postgraduate students in the many disciplines which now study consumer culture including communications & cultural studies anthropology & history. ...

This new edition continues to provide a critical introduction to the legal regulation of consumer markets situating it within the context of broader debates about rationales for regulation the role of the state & the growth of neo-liberalism. It draws on interdisciplinary sources assessing for example the increased influence of behavioural economics on consumer law. It analyses the Europeanisation of consumer law & the tensions between neo-liberalism & the social market consumer protection & consumer choice in the establishment of the single market ground rules. The book also assesses national regional & international responses to the world financial crisis as reflected in the regulation of consumer credit markets. This edition incorporates recent legislative & judicial developments of the law blending substantial extracts from primary UK EU & international legal materials. ...

Marketing & consumer research has traditionally conceptualized consumers as individuals
- who exercise choice in the marketplace
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