Michael E. Porters research for this title identified the fundamental determinants of national competitive advantage in an industry & how they work together to give international advantage. The findings had implications for firms & governments & set the agenda for discussions of global competition. The core ideas of this book remain relevant & this new 1998 edition
Includes:: the original text in full with a new introduction by the author which reviews the key themes & issues of the book in the light of subsequent developments. This title is aimed at managers consultants academics researchers & policy makers. It is also for students undertaking courses on strategy international business & related subjects on degrees in business or management MBA courses & a wide range of executive & post-experience courses.