New competitive realities have ruptured industry boundaries overthrown much of standard management practice & rendered conventional models of strategy & growth obsolete. In their stead have come the powerful ideas & methodologies of Gary Hamel & C. K. Prahalad whose much-revered thinking has already engendered a new language of strategy. In this book they develop a coherent model for how todays executives can identify & accomplish no less than heroic goals in tomorrows marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today & clearing a path toward leadership in the future. The paperback edition features a new preface by the authors.