Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned but its being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstroms groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us & what actually does he set up a highly ambitious research project that employed the very latest in brain-scanning technology & called on the services of some 2000 volunteers. Buyology" shares the fruits of this research revealing for the first time what actually goes on inside our heads when we see an advertisement hear a marketing slogan taste two rival brands of drink or watch a programme sponsored by a major company. The conclusions are both startling & groundbreaking showing the extent to which we deceive ourselves when we think we are making considered decisions & revealing factors as varied as childhood memories & religious belief that come together to influence our decisions & shape our tastes." ...

The amazing mind mapping speed reading & memory techniques developed by Tony Buzan the world's bestselling author on the brain & learning will revolutionize your studies & maximize your success in exams
- whatever your subject or academic level. * Improve your concentration & comprehension to levels you never thought possible * Memorize information & recall it with ease
- even in high pressure situations like exams * Take effective usable & reliable notes while in lectures & when reading * Read at an amazing speed & remember exactly what you've read * Calmly & confidently plan & prepare for exams tests & assessments So take the stress out of your studies move your brain up a gear & start getting the results you really want with Buzan's refreshingly different effective powerful & proven approach.

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Its time to bring The Buzz" into your classroom. Packed with interactive activities practical tips & humour it has something for every student. " The Buzz" blends all the richness & energy of NLP & Personality type theory & is presented in a style designed to inspire & educate both teachers & students alike. " The Buzz" is an exciting collection of interactive techniques developed with teachers & students which informs & inspires young people to make positive life choices. Contents include: How to become the best you; personality assessment; how to increase confidence self-esteem motivation & self-awareness; how to relax & reduce stress; managing negative behaviour; study skills; & revision techniques. The dedicated website featuring excerpts from the book free downloadable MP3 audio tracks & Ask The Buzz is an online advice service given by the author. In surveys conducted by the author young people consistently desire the same 3 things from life
- to be happy confident & successful. " The Buzz" shows them how to achieve all of these through a fantastic & illuminating journey of self-discovery. Complex theories & approaches are clearly presented in an easy to understand form. It is a unique & highly effective method of realising potential & being the best you can be."
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With spectacularly beautiful colour photographs & an easy understandable text The Buzz about Bees" tells the story of honeybees in a new perspective. Based on the latest data notably from his own research group Jurgen Tautz provides a wonderful insight into the realms of bees. In contrast to the view of bee colonies as perfect societies of selfless individuals ruled by a queen Tautz introduces them as a 'superorganism' a self organizing & complex adaptive system based on a network of communication; a fascinating result of evolution
- a mammal in several bodies. The entire range of astonishing bee activities is described. Remarkable action photographs never shown before present bees busy with cell cleaning caring for the brood serving in the queen's court visiting flowers receiving nectar producing honey comb building entrance guarding heating & cooling. Spotlights include bees grooming swarming fighting telephoning sleeping & communicating by high-toned beeping scents & dances."
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With the Buzz Bee Surge foam dart gun you will be able to shoot up to 10 darts before you need to reload. This gun uses an easy pull back action to load the rounds & comes with a barrel that you manually rotate to get the next round ready.

Includes:: 10 foam darts to be used against your target. Made from plastic the Surge snaps together like all snap-it blasters to give you an easy to use compact blaster. Warning not suitable for children under 36 months due to small parts due to choking hazard Warning Do not aim at eyes or face. Do not aim or shoot at people or animals.

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This title is the first in the enthralling Revolution at Sea" series. As the War of Independence begins in earnest American merchant seamen prepare to strike the first blows. None strikes more deftly than Isaac Biddlecomb captain of the Judea whose smuggling activities are making a mockery of His Majestys Royal Navy. Pursued by the HMS Rose he sacrifices the ship he loved to the depths together with the fortune he stood to gain rather than surrender. On the run from the enraged forces of King George Isaac disguises himself as a merchant seaman. He is reunited with Ezra Rumstick a comrade & fierce rebel as the revolution gathers momentum. On a brig bound for Jamaica & now serving as a lowly mate fate tests Isaacs mettle as he is captured by the enemy & faces a life of servitude under the deranged captain & sadistic crew of the HMS Icarus..." ...

Meet Stan & his mates. All football fanatics all enthusiastic followers of the English national team
- so far so normal right?
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Elizabeth Smarts passionate fictional account of her intense love-affair with the poet George Barker described by Angela Carter as Like MADAME BOVARY blasted by lightening.. .A masterpiece. One day while browsing in a London bookshop Elizabeth Smart chanced upon a slim volume of poetry by George Barker
- & fell passionately in love with him through the printed word. Eventually they communicated directly & as a result of Barkers impecunious circumstances Elizabeth Smart flew both him & his wife from Japan where he was teaching to join her in the United States. Thus began one of the most extraordinary intense & ultimately tragic love affairs of our time. They never married but Elizabeth bore George Barker four children & their relationship provided the impassioned inspiration for one of the most moving & immediate chronicles of a love affair ever written
- By Grand Central Station I Sat Down & Wept. Originally published in 1945 this remarkable book is now widely identified as a classic work of poetic prose which more than six decades later has retained all of its searing poignancy beauty & power of impact.

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What has happened to the lost art of memorizing poetry? Why do we no longer feel that it is necessary to know the most enduring beautiful poems in the English language by heart"? In his introduction Ted Hughes explains how we can overcome the problem by using a memory system that becomes easier the more frequently it is practised. The collected 101 poems are both personal favourites & particularly well-suited to the method Hughes demonstrates." ...

April Dunne is not impressed. Shes had to move from Edinburgh to Highgate London with her parents. Shes left her friends
- & her
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