
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned but its being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstroms groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us & what actually does he set up a highly ambitious research project that employed the very latest in brain-scanning technology & called on the services of some 2000 volunteers. Buyology" shares the fruits of this research revealing for the first time what actually goes on inside our heads when we see an advertisement hear a marketing slogan taste two rival brands of drink or watch a programme sponsored by a major company. The conclusions are both startling & groundbreaking showing the extent to which we deceive ourselves when we think we are making considered decisions & revealing factors as varied as childhood memories & religious belief that come together to influence our decisions & shape our tastes."