Written by an in-the-trenches practitioner this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik in his thought-provoking style debunks leading myths & leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis why qualitative data should be your focus & more insights & techniques that will help you develop a customer-centric mindset without sacrificing your companys bottom line. Note: CD-ROM/DVD & other supplementary materials are not included as part of e Book file.