Written by an in-the-trenches practitioner this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik in his thought-provoking style debunks leading myths & leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis why qualitative data should be your focus & more insights & techniques that will help you develop a customer-centric mindset without sacrificing your companys bottom line. Note: CD-ROM/DVD & other supplementary materials are not included as part of e Book file. ...

The highly successful security book returns with a new edition completely updated Web applications are the front door to most organizations exposing them to attacks that may disclose personal information execute fraudulent transactions or compromise ordinary users. This practical book has been completely updated & revised to discuss the latest step-by-step techniques for attacking & defending the range of ever-evolving web applications. You'll explore the various new technologies employed in web applications that have appeared since the first edition & review the new attack techniques that have been developed particularly in relation to the client side. Reveals how to overcome the new technologies & techniques aimed at defending web applications against attacks that have appeared since the previous edition Discusses new remoting frameworks HTML5 cross-domain integration techniques UI redress framebusting HTTP parameter pollution hybrid file attacks & more Features a companion web site hosted by the authors that allows readers to try out the attacks described gives answers to the questions that are posed at the end of each chapter & provides a summarized methodology & checklist of tasks Focusing on the areas of web application security where things have changed in recent years this book is the most current resource on the critical topic of discovering exploiting & preventing web application security flaws. ...

Web designers must wear many hats. Among books on Web design Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head. Full-color illustrations & five self-contained minibooks show you how to be a graphic designer creative organizer visual communicator markup language technologist & cutting-edge trendsetter all in one. This book helps you lay the groundwork follow design rules test your site register a domain name & much more. Getting Started covers planning defining your target audience choosing the right software & more Designing For the Web acquaints you with HTML CSS & Java Script plus how to choose a layout & optimize graphics Building Web Sites gets down to nuts & bolts: putting text images hyperlinks & multimedia files together organizing content & building navigation systems Web Standards & Testing teaches you how to test & validate so everyone can enjoy your site Publishing & Site Maintenance helps you get your site online & keep it current Web Design All-in-One For Dummies also helps you learn how to choose a Web editor & graphics program how to make your site accessible to the widest possible audience & when its time to call in a pro like author Sue Jenkins. Its just what you need to start & manage a great site. ...

Get up to speed on the newest technologies tools & possibilities in web design. Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies 3rd Edition" is an ideal starting point! Fully updated to cover the latest & the greatest in the world of web design this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas create a template start development test to make sure everything is working properly & launch your finished site. Packed with invaluable advice on incorporating social media aspects linking content with social sites & designing for mobile devices this book will have you web designing like a pro in no time. It highlights the many significant changes in the world of web design since the previous edition including the introduction of HTML5 new technologies for sharing media mobile web design & more. It zeroes in on effectively using color text & navigation. It reveals helpful advice for avoiding common pitfalls. It details ways to connect with social sites like Twitter & Facebook. " Web Design For Dummies 3rd Edition" goes beyond just making a basic web site & instead encourages you to create a site that is appealing practical & useful." ...

Are you still designing web sites like its 1999? If so youre in for a surprise. Since the last edition of this book appeared five years ago there has been a major climate change with regard to web standards. Designers are no longer using (X)HTML as a design tool but as a means of defining the meaning & structure of content. Cascading Style Sheets are no longer just something interesting to tinker with but rather a reliable method for handling all matters of presentation from fonts & colors to the layout of the entire page. In fact following the standards is now a mandate of professional web design. Our popular reference Web Design in a Nutshell" is one of the first books to capture this new web landscape with an edition thats been completely rewritten & expanded to reflect the state of the art. In addition to being an authoritative reference for (X)HTML & Cascading Style Sheets this book also provides an overview of the unique requirements of designing for the Web & gets to the nitty-gritty of Java Script & DOM Scripting web graphics optimization & multimedia production. It is an indispensable tool for web designers & developers of all levels. The third edition covers these contemporary web design topics: Structural layer
- HTML 4.01 & XHTML 1.0 (9 chapters) including an alphabetical reference of all elements attributes & character entities; Presentation layer
- ten all-new chapters on Cascading Style Sheets Level 2.1 including an alphabetical reference of all properties & values; Behavior layer
- Java Script & scripting with the Document Object Model (DOM); Web environment
- new web standards browsers display devices accessibility & internationalization; Web graphics optimization
- producing lean & mean GIF JPEG PNG & animated GIFs; & Multimedia
- Web audio video Flash & PDF. Organized so that readers can find answers quickly " Web Design in a Nutshell Third Edition" helps experienced designers come up to speed quickly on standards-based web design & serves as a quick reference for those already familiar with the new standards & technology. There are many books for web designers but none that address such a wide variety of topics. Find out why nearly half a million buyers have made this the most popular web design book available."





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Volume 2 of The Web Designer's Idea Book

Includes:: more than 650 new websites arranged thematically so you

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Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building search engine optimization & web analytics to online advertising e-mail marketing & harnessing the potential of social media this team of web marketing gurus brings their insight & experience to the table & it's yours for the taking. Provides invaluable advice for establishing a web presence & getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines & ultimately consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging & podcasting Walks you through the potential of social media marketing with Facebook Twitter & Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies 2nd Edition shows you how to get your online name out there so that customers can find you easily. ...

In a faraway corner of a ruined world a mysterious boy is building a flying machine. Birds help him & so does a beautiful brilliant half-human engineer called Fever Crumb. But powerful enemies stalk them
- either to possess their revolutionary invention or to destroy the secrets of flight forever. This is the breathtaking new story from the awesome world of Mortal Engines". Award-winning writer Philip Reeve creates an extraordinary new city of moving buildings & human birds in a classic novel that is sure to thrill fans young & old."
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The Casteel family saga concludes with this fifth & final book as Annie & Luke return to Farthinggale Manor to finally put her past behind her. But the Manor still holds one final key to the mysteries surrounding her family. GHOSTS FROM THE SHADOWS OF THE PAST On their return to Farthinggale Manor the mystery-shrouded luxury home of the Tatterton family Annie & Luke believe that they will be putting the past finally to rest & bringing peace to the spirit of Annie's mother Heaven. But Annie discovers a diary at Farthinggale. There she finds the story of her grandmother Leigh & of her great-grandparents. Born into the privileged life of Boston's wealthy classes Leigh hopes for happiness. Her dreams are shattered however when her parents divorce & her mother Jillian marries Tony Tatterton. The awful shadow cast by the Tatterton family over the lives of the next three generations begins to spread... ...

A step-by-step guide to creating your first Web site Everybodys building cool web sites but how? Web Sites Do-It-Yourself For Dummies 2nd Edition shows you how with simple step-by-step instruction that will build your confidence as you build your site. Youll learn to plan your site & secure a domain name how to use Dreamweaver for site construction & how to test & publish your site. Youll also learn about designing a blog creating a podcast adding Flash & even how to make money with your Web site. Dummies makes it easy & fun! Perfect for those whove never attempted a Web site before including small-business owners the family historian amateur genealogists & travel buffs Explains using Web site creation tools including Dreamweaver Photoshop Elements Flash & Word Press Shows how Web pages work how to plan & design your site & what to look for in Web hosting services Covers editing & creating Web graphics & text how to customize a site for different purposes testing & publishing your site Provides information on blogs podcasts adding Flash & making money from your site Web Sites Do-It-Yourself For Dummies 2nd Edition shows you how to create a Web site youll be proud of. ...