The new era of Google Twitter & Facebook has fundamentally shifted the journalist's relationship with the audience. To navigate these new realities it is imperative for journalism students to master skills in cross-platform writing & understand the implications on their communication decisions. This second edition of Understanding Journalism tackles these changes head-on. It integrates media & cultural theory with the step-by-step development of writing skills to give students the techniques & the savvy they need to succeed. Bigger & better this new edition
Includes:: * a brand new chapter on who journalists are in the social media age * reorganization of journalism skills chapters to bring writing & editing to the fore * full coverage & examples on Twitter social media SMS formats * in-depth exploration of the ethical issues raised by new media platforms * all new exercises case scenarios & further readings It is the essential guide for all students of journalism.