Digital marketing now represents 25 per cent of the marketing spend in the UK & this is predicted to move to 50 per cent or higher within the next three years. Understanding Digital Marketing" looks at the world of digital marketing: how it got started how it got to where it is today & where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media & use it to achieve the utmost success in business now & in the future. " Understanding Digital Marketing" deals with every key topic in detail including: search marketing social media Google mobile marketing affiliate marketing e-mail marketing customer engagement & digital marketing strategies. Essential reading for both practitioners & students alike & including real-world examples of digital marketing successes & expert opinions " Understanding Digital Marketing" provides you with tools to utilize the power of the internet to take your company wherever you want it to go." ...

In an era of scarce social resources the question of the changing social policy constructions & responses to disabled people has become increasingly important. Paradoxically some disabled people are realising new freedoms & choices never before envisioned whilst others are prey to major retractions in public services & aggressive attempts to redefine who counts as genuinely disabled. Understanding Disability Policy locates disability policy into broader social policy & welfare policy writings & goes beyond narrow statutory evaluations of welfare to embrace a range of indicators of disabled peoples welfare. The book critically explores the roles of social security social support poverty socio-economic status community safety official discourses & spatial change in shaping disabled peoples opportunities. It also situates welfare & disability policy in the broader conceptual shifts to the social model of disability & its critics. Finally it explores the possible connection between changing official & academic constructions of disability & their implications for social policy in the 21st century. ...

Genealogists & local historians have probably seen every birth marriage death & census record available & are adept at using the internet for research. However once they have learnt everything they can from them the next step is reading & understanding older documents. These can be hard to find (not many are online) are often written in challenging handwriting & use legal & other unfamiliar terms. Some will be in Latin antiquated English or Scots. Readers need to be able to understand the nature & intent of a range of documents as well as the palaeography (the handwriting) & orthography (the 'shape' of the contents). In Understanding Documents for Genealogy & Local History Dr Bruce Durie the celebrated author of Scottish Genealogy details how to find & comprehend documents from 1560 to the 1860s
- wills testaments contracts indentures & charters land records (retours sasines & manorial custumals) personal letters official records Church papers trust dispositions deeds & others. Also covered are the complexities of dates numbers calendars measurements & money abbreviations transcription conventions letter-forms & glossaries. A Latin primer completes the tool kit the genealogist & family historian will need to further their research.
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Understanding Eczema' is intended for people who want to know more about eczema either because they have it themselves or because it affects a relative or friend. There are several different types of eczema. The most common of these is atopic eczema
- the kind suffered mainly by babies & children. This book therefore covers atopic eczema in childhood in greater detail than other forms of eczema. Other types of eczema trouble us at different times of life for a number of reasons. The objective of the book is to help you understand some of the basic rules in eczema how it arises the principles of treatment & what kind of professional help is available.
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This is the ideal resource for students who need to gain a thorough understanding of contemporary issues & the practical skills needed for the workplace. Tony Dundon & Derek Rollinson clearly guide readers through the multitude of factors
- economic social psychological & legal
- that shape contemporary employment relations & management practice. Their student-friendly approach provides exercises case studies & reflective questions
- plus a wealth of additional resources online
- designed to help readers think critically & apply their knowledge to real-world situations.



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Understanding English is a series of books designed to reinforce skills & knowledge at Key Stage 2 of the National Curriculum. Each book focuses on a particular aspect of literacy with explanations & teaching points exercises answers section & ' Now you try!' extension activities to ensure that learning is really secure. Vocabulary explores the world of words. It explains how readers can increase their understanding of words & their interest in them. It shoes ways of choosing the best words to use & gives intriguing information on how words change with time. Full of examples & activities this book marks the start of an adventure improving 'word power' for life. The Vocabulary book
Includes:: word meanings using a dictionary & thesaurus roots & derivations homographs synonyms antonyms onomatopoeia & idioms.
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Understanding English is a series of learning workbooks for children at Key Stage 2. Each book focuses on a particular aspect of literacy with explanations & teaching points exercises answers section & ' Now you try!' extension activities to ensure that learning is really secure. Grammar helps you to say what you mean in a way that everyone will underst&. This book provides a complete course in grammar. It can also be used as a resource to dip into for information about a particular topic. Examples & activities provide practice in building sentences effectively
- & there is some fascinating background information about the English language. The Grammar book
Includes:: nouns & pronouns verbs adverbs adjectives prepositions connectives conjunctions phrases & clauses & direct & reported speech.

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Understanding English is a series of learning workbooks for children at Key Stage 2. Each book focuses on a particular aspect of literacy with explanations & teaching points exercises answers section & ' Now you try!' extension activities to ensure that learning is really secure. Punctuation is vital if the meaning of a sentence is to be understood. This book explains how to use all the main punctuation marks. It starts with the basics of writing sentences & ends with more complex punctuation such as colons & semi-colons. Full of examples & activities the book also contains some fascinating facts on how punctuation developed. The Punctuation book
Includes:: simple & complex sentences question marks & exclamation marks apostrophes dialogue brackets hyphens & colons.
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Understanding English is a series of books designed to reinforce skills & knowledge at Key Stage 2 of the National Curriculum. Each book focuses on a particular aspect of literacy with explanations & teaching points exercises answers section & Now you try! extension activities to ensure that learning is really secure. Fiction is the art of storytelling
- an art enjoyed by children & adults almost since language began. This book describes clearly the features that make for a captivating story including the use of character setting & plot. Full of intriguing examples & activities it also explains in simple steps how to write thrilling tales that other readers will find compelling. The Reading & Writing Fiction book
Includes:: creating characters settings points of view plotting & retelling a story building suspense & excitement dialogue & story genres.

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Understanding English is a series of books designed to reinforce skills & knowledge at Key Stage 2 of the National Curriculum. Each book focuses on a particular aspect of literacy with explanations & teaching points exercises answers section & Now you try! extension activities to ensure that learning is really secure. Poetry expresses thoughts & feelings & describes things so vividly that you almost see them. This book looks closely at the features that make poetry so special such as rhyme rhythm sound effects & imagery. Funny poems narrative poems
- these & more are included. Lively writing activities provide an easy springboard to poems that will make a real splash! The Reading & Writing Poetry book
Includes:: writing a poem with rhythm different types of rhyme alliteration similes & metaphors personification nonsense poetry haiku shape poems & narrative poems.

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