Studying a social science degree? Need to know how to develop your research methods & write up your results more effectively? In the fourth edition of this lively & engaging textbook Alan Bryman presents students with an updated & all-encompassing guide to the principle techniques & methodology in the field of Social Research. Adopting a coherent & student-friendly format the book offers an encyclopaedic introduction to social research methodology & considers a broad range of qualitative & quantitative methods to help students identify & evaluate the best approach for their research needs. Building on the success of the previous editions this book is concerned with the ways that social researchers approach their craft. Bryman guides the reader through all aspects of the research process including formulating objectives choosing research methods securing research participants as well as advice on how to effectively collect analyse & interpret data & disseminate those findings to others. This fourth edition features a new supervisor experience feature which offers helpful tips from the supervisors perspective on successful research as well as a new chapter which tackles the sampling issues faced by qualitative researchers in a more consolidated fashion than in previous editions. Substantial updates have also been made to the existing material particularly the internet research section which has been fully revised to accommodate the extensive developments in this area. An Online Resource Centre accompanies the text &
Includes:: For students: A student researchers toolkit providing guidance & advice on every aspect of social research Student experience podcasts Self-marking multiple choice questions for revision Annotated web links to useful articles reviews models & research guides A guide to using Excel in data analysis For lecturers: A lecturers guide including lecture outlines reading lists & teaching activities A suite of customisable Power Point slides Figures & tables from the text Case studies