In asking where we came from what we are & where we are going Edward O. Wilson directly addresses three fundamental questions of religion philosophy & science. Refashioning the story of human evolution he draws on his remarkable knowledge of biology & social behaviour to show that group selection not kin selection is the primary driving force of human evolution. He proves that history makes no sense without prehistory & prehistory makes no sense without biology. Demonstrating that the sources of morality religion & the creative arts are fundamentally biological in nature Wilson presents us with the clearest explanation ever produced as to the origin of the human condition & why it resulted in our domination of the Earths biosphere. ...

A general & systematic account of the role of knowledge in society aimed to stimulate both critical discussion & empirical investigations. This book is concerned with the sociology of everything that passes for knowledge in society. It focuses particularly on that common-sense knowledge which constitutes the reality of everyday life for the ordinary member of society. The authors are concerned to present an analysis of knowledge in everyday life in the context of a theory of society as a dialectical process between objective & subjective reality. Their development of a theory of institutions legitimations & socializations has implications beyond the discipline of sociology & their humanistic approach has considerable relevance for other social scientists historians philosophers & anthropologists. ...

The first book to reveal & dissect the technical aspect of many social engineering maneuvers From elicitation pretexting influence & manipulation all aspects of social engineering are picked apart discussed & explained by using real world examples personal experience & the science behind them to unraveled the mystery in social engineering. Kevin Mitnick-one of the most famous social engineers in the world-popularized the term social engineering." He explained that it is much easier to trick someone into revealing a password for a system than to exert the effort of hacking into the system. Mitnick claims that this social engineering tactic was the single-most effective method in his arsenal. This indispensable book examines a variety of maneuvers that are aimed at deceiving unsuspecting victims while it also addresses ways to prevent social engineering threats. * Examines social engineering the science of influencing a target to perform a desired task or divulge information * Arms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft fraud or gaining computer system access * Reveals vital steps for preventing social engineering threats Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers-now you can do your part by putting to good use the critical information within its pages." ...

Acclaimed as a magisterial classic work A Social History of English Cricket is an encyclopaedic survey of the game from its humble origins all the way to modern floodlit finishes. But it is also the story of English culture mirrored in a sport that has always been a complex repository of our manners hierarchies & politics. Derek Birley's survey of the impact on cricket of two world wars Empire & 'the English caste system' will contends Ian Wooldridge 'teach an intelligent child of twelve more about their heritage than he or she will ever pick up at school.' In just under 400 pages Birley takes us through a rich historical tapestry: how the game was snatched from rustic obscurity by gentlemanly gamblers; became the height of late eighteenth century metropolitan fashion; was turned into both symbol & synonym for British imperialism; & its more recent struggle to dislodge the discomforting social values preserved in the game from its imperial heyday. Superbly witty & humorous peopled by larger-than-life characters from Denis Compton to Ian Botham & wholly forswearing nostalgia A Social History of English Cricket is a tour-de-force by one of the great writers on cricket. ...

This book offers honest discussions about what some see as difficult or controversial issues over which they fear they might cause offence or appear insensitive to difference. It will help teachers negotiate their way through concepts & value differences & provide ideas & approaches for the classroom. Both practical & theoretical the book is essential reading for student teachers beginning teachers & teacher trainers but will be invaluable for experienced teachers also as they navigate their work in a constantly-diversifying society. ...

The only guide devoted exclusively to social media metrics Whether you are selling online through a direct sales force or via distribution channels what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical & how to go about participating Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time & effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool & not just a toy for the overly-wired Knowing what works & what doesn't is terrific but only in a constant & unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. ...

This is something of a best seller & it is easy to understand why. It will serve the needs of both Level 1 & other students of social policy well [and] it carries off the exploration of specific theoretical issues within discrete policy areas particularly well
- Social Policy & Administration". This is an extremely useful updated text for students of social policy & other related areas such as social work. The book is clearly written & enables students to develop an understanding of how & why social policies are constructed. Key points are well made & highlighted examples/boxes are provided in the text. There is reference made at the end of each chapter to further reading
- Bernard Melling University of Salford. I consider this to be an essential book for students of social policy here at the University of Salford. This third edition of the bestselling " Social Policy" builds on the strengths of the highly respected first & second editions to offer a broad introduction to current developments in social policy & welfare. Comprehensive readable & thought-provoking this is the standard introductory book on social policy in the UK. It provides a framework for exploring key questions such as: What are social policies? How are social policies created & implemented? Why do certain policies exist? This revised edition has been expanded & thoroughly updated to reflect the latest developments in the fields of social policy & welfare. It
Includes:: a new chapter on criminal justice; revised chapters on education community & social care & health; an updated & expanded glossary of key terms & annotated further reading including websites; & annotated further reading
- including websites. " Social Policy" is essential reading for students beginning or building on their study of social policy or welfare. The book is also suitable as a reference resource for practitioners & professional policy makers in fields including health medicine & nursing housing social services & counselling education law & criminology."



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An understanding of social policy is crucial for social workers as it underpins & shapes the legislative framework that they work within. From safeguarding service users & enabling them to improve their lives to protecting the most vulnerable in society social policy also has a vital role to play within social work education. It is important therefore for students to engage critically with social policy. This book introduces policy & shows how it has changed & evolved over time how it reflects changes in society & how it is applied to everyday practice. ...

Making a complex subject very approachable this new edition to this popular book is an essential resource for any student needing to understand social policy in Britain today. This is an updated edition of a very well-established & strong selling book. The author is respected by lecturers & popular with students. It has fully revised features to aid learning including web-based & electronic resource lists. Understanding social policy can be a daunting task this book guides students & trainees through the subject making complex ideas easy to digest. Packed with updated questions tasks & resource lists it provides important material on major new areas of debate including pension provision & rising NHS costs. ...

Show how the ever-changing field of Social Psychology is useful in students everyday lives. The integration of application into the main body chapters helps students see the connection between theory & real world experiences. This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research. Teaching & Learning Experience * Personalize Learning
- The new My Psych Lab delivers proven results in helping students succeed provides engaging experiences that personalize learning & comes from a trusted partner with educational expertise & a deep commitment to helping students & instructors achieve their goals.* Improve Critical Thinking
- APS Reader Current Directions in Social Psychology & a new personalized study plan in My Psych Lab help students develop critical thinking skills. * Engage Students
- New in-text essays reflect current research trends & show how the field relates to todays social world helping to engage students in the material.* Explore Research
- Balanced coverage of fundamentals with current research. New content on emotion & attitude formation is included.* Support Instructors
- Class Prep plus videos on DVD including new ABC What Would You Do?" help instructors keep students engaged throughout every class. Sample chapter & more available on our preview site! www.pearsonhighered.com/fall 2011preview/ Psych Note: My Psych Lab does not come automatically packaged with this text. To purchase My Psych Lab please visit: www.mypsychlab.com or you can purchase a valuepack of the text + My Psych Lab (at no additional cost). VP: 9780205246670"




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