If you want to know what anthropology is look at what anthropologists do. This Very Short Introduction to Social & Cultural Anthropology combines an accessible account of some of the disciplines guiding principles & methodology with abundant examples & illustrations of anthropologists at work. Peter Just & John Monaghan begin by discussing anthropologys most important contributions to modern thought: its investigation of culture as a distinctively human characteristic its doctrine of cultural relativism & its methodology of fieldwork & ethnography. They then examine specific ways in which social & cultural anthropology have advanced our understanding of human society & culture drawing on examples from their own fieldwork. The book ends with an assessment of anthropologys present position & a look forward to its likely future. ...

**AMAZON TOP 5 BESTSELLER** **INTERNATIONAL BESTSELLER** REVISED & UPDATED
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Every baby is a unique individual from the moment of birth with their own likes & dislikes strengths & sensitivities. One baby might find bright light disturbing another may not be troubled by light at all but might find being undressed distressing. Similarly babies differ in what they find soothing & comforting. Only by being finely tuned to a babys unique communications can an adult fully understand that baby & provide appropriate care. The Social Baby" is based on evidence about the development of communication in infants collected in research institutes around the world. By using picture sequences from video footage this book provides captivating illustrations of key aspects of infant experience. Together with an accessible text these illustrations provide a window into the rich & complex social world of babies. The knowledge & understanding gained from " The Social Baby" will help all those concerned with the care of young infants to relate more sensitively & responsively to the babies who depend on them. It will also enrich their own experience & enhance their enjoyment." ...

In asking where we came from what we are & where we are going Edward O. Wilson directly addresses three fundamental questions of religion philosophy & science. Refashioning the story of human evolution he draws on his remarkable knowledge of biology & social behaviour to show that group selection not kin selection is the primary driving force of human evolution. He proves that history makes no sense without prehistory & prehistory makes no sense without biology. Demonstrating that the sources of morality religion & the creative arts are fundamentally biological in nature Wilson presents us with the clearest explanation ever produced as to the origin of the human condition & why it resulted in our domination of the Earths biosphere. ...

A general & systematic account of the role of knowledge in society aimed to stimulate both critical discussion & empirical investigations. This book is concerned with the sociology of everything that passes for knowledge in society. It focuses particularly on that common-sense knowledge which constitutes the reality of everyday life for the ordinary member of society. The authors are concerned to present an analysis of knowledge in everyday life in the context of a theory of society as a dialectical process between objective & subjective reality. Their development of a theory of institutions legitimations & socializations has implications beyond the discipline of sociology & their humanistic approach has considerable relevance for other social scientists historians philosophers & anthropologists. ...

Acclaimed as a magisterial classic work A Social History of English Cricket is an encyclopaedic survey of the game from its humble origins all the way to modern floodlit finishes. But it is also the story of English culture mirrored in a sport that has always been a complex repository of our manners hierarchies & politics. Derek Birley's survey of the impact on cricket of two world wars Empire & 'the English caste system' will contends Ian Wooldridge 'teach an intelligent child of twelve more about their heritage than he or she will ever pick up at school.' In just under 400 pages Birley takes us through a rich historical tapestry: how the game was snatched from rustic obscurity by gentlemanly gamblers; became the height of late eighteenth century metropolitan fashion; was turned into both symbol & synonym for British imperialism; & its more recent struggle to dislodge the discomforting social values preserved in the game from its imperial heyday. Superbly witty & humorous peopled by larger-than-life characters from Denis Compton to Ian Botham & wholly forswearing nostalgia A Social History of English Cricket is a tour-de-force by one of the great writers on cricket. ...

This book offers honest discussions about what some see as difficult or controversial issues over which they fear they might cause offence or appear insensitive to difference. It will help teachers negotiate their way through concepts & value differences & provide ideas & approaches for the classroom. Both practical & theoretical the book is essential reading for student teachers beginning teachers & teacher trainers but will be invaluable for experienced teachers also as they navigate their work in a constantly-diversifying society. ...

Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed & the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles including Groupon & Rue La La location-based services like Foursquare & new social networking sites like Google+ & Pinterest. Checklists case studies & examples will help you decide the best places to spend your marketing dollars & you'll learn about valuable social media tools & analytics methods that can help you assess the success of your efforts. A completely updated all-in-one guide to social media marketing a valuable way for businesses to reach current & new customers assist customers with problems & complete transactions Covers the latest sites & location-based services including Groupon Rue La La Foursquare Google+ Pinterest & more Minibooks examine the social media mix; tools & techniques; using content to grow your brand; Twitter Facebook Pinterest & Google+ marketing; other sites; & how to measure results & build on success The perfect guidebook for the social media strategist website manager marketer publicist or anyone in charge of implementing & managing an organization's social media strategy Social Media Marketing All-in-One For Dummies 2nd Edition helps you get the most from every minute & dollar you spend on marketing. ...

The only guide devoted exclusively to social media metrics Whether you are selling online through a direct sales force or via distribution channels what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical & how to go about participating Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time & effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool & not just a toy for the overly-wired Knowing what works & what doesn't is terrific but only in a constant & unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication. ...

This is something of a best seller & it is easy to understand why. It will serve the needs of both Level 1 & other students of social policy well [and] it carries off the exploration of specific theoretical issues within discrete policy areas particularly well
- Social Policy & Administration". This is an extremely useful updated text for students of social policy & other related areas such as social work. The book is clearly written & enables students to develop an understanding of how & why social policies are constructed. Key points are well made & highlighted examples/boxes are provided in the text. There is reference made at the end of each chapter to further reading
- Bernard Melling University of Salford. I consider this to be an essential book for students of social policy here at the University of Salford. This third edition of the bestselling " Social Policy" builds on the strengths of the highly respected first & second editions to offer a broad introduction to current developments in social policy & welfare. Comprehensive readable & thought-provoking this is the standard introductory book on social policy in the UK. It provides a framework for exploring key questions such as: What are social policies? How are social policies created & implemented? Why do certain policies exist? This revised edition has been expanded & thoroughly updated to reflect the latest developments in the fields of social policy & welfare. It
Includes:: a new chapter on criminal justice; revised chapters on education community & social care & health; an updated & expanded glossary of key terms & annotated further reading including websites; & annotated further reading
- including websites. " Social Policy" is essential reading for students beginning or building on their study of social policy or welfare. The book is also suitable as a reference resource for practitioners & professional policy makers in fields including health medicine & nursing housing social services & counselling education law & criminology."



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